Grenade | Apparel and Footwear Preview

Grenade Gloves, which has been inching away from being just a glove company since about the minute they were in business, has finally gone all out and jumped into the apparel game. It’s a risky move that hasn’t been completely pulled off by anyone in snowboarding, Burton included, and will certainly test the strength of the brand. But with an extremely loyal customer base in The Grenade Army, Grenade definitely has a shot at making the crossover happen. In addition to apparel, Grenade is also moving into both skate and casual shoes. The first models look a bit forced but this can be the case for a brand still feeling out their style. It will be interesting to see how they do in this market. If you are in Vegas for Magic, check Grenade out at SLATE, booth SL8-2004. Extensive looks at the line after the jump.