DC | PJ Ladd Signature Shoe and Mini Site

It’s PJ Ladd day over at DC today. The Boston ripper is releasing his signature shoe, the PJ S LX, and DC is launching a mini-site dedicated to PJ to celebrate. As part of the launch for both the shoe and site, DC has hooked up with The Berrics for “Project Granite,” a contest that will have PJ doing a new trick off a solid granite ledge each week for three weeks after which Berrics viewers can submit footage of themselves being inspired by PJ. PJ will pick a winner each week before selecting a champion who will win the actual granite ledge. For more on “Project Granite,” go here. The PJ S LX is available in rust brown and black and is the first DC shoe to feature dual gel insoles with a 180-degree heel airbag. A look at the black after the jump.