Nike 6.0 is going so big in SoCal right now. As we mentioned a few times before, they swooped in and took over a whole motel in downtown San Clemente and turned it into the Motel No Tell, an artist and athlete-inspired respite away from the bro brah craze of the OC’s action sports event packed summer. Last week during Agenda and the US Open of Surfing, they threw down a crazy jammy jam to release the Stinkween Braata with Madsteez and Stink. All stunts were pulled out: They had lasers, a Delorean and a $36,000 sublimation machine so people could do one of a kind sublimated tees on the spot. And since kids can’t drink booze, they even had a candy room so the young’uns could tweak out on suger! Roll the video.
