Nike 6.0 x Todd Selby | Mason Aguirre

Nike 6.0 has pushed past their previous watermark once again, this time in the form of their upcoming collaborative campaign for Fall/Holiday Apparel with photographer Todd Selby. Rather than just hiring Selby, the Nike 6.0 campaign will be meshed with his personal project theselby.com. The Selby Project is simply a collection of “interesting people in their creative spaces.” In this vein, Selby shot Garret Reynolds, Mason Aguirre, James Stewart, Nigel Sylvester, Michel Bourez, and Ben Horan in their hometowns dipped in 6.0 Fall/Holiday apparel. The works will appear in 6.0’s print ads as well as on a special mini-site dedicated to the project set to launch at nike6.com/clothes later this week. Above and after the jump is Aguirre by Selby in Duluth, Minnesota rocking select apparel pieces including the the Blocked Crew and the Road Dog Flannel. Stay tuned for more from this project this week.