Ambiguous “Circus” Online Tradeshow

In some interesting business news, Ambiguous clothing is launching something called The Circus, a totally online wholesaling system that eliminates the need for tradeshows or meetings at all for that matter. Now select retailers can enroll in the password protected program and get access to an online ordering system as well as marketing collateral and dealer specials. Referring to it as an “online tradeshow,” Ambiguous president David Patri said this, “Buyers that are unable to afford or attend tradeshows will now have a way to view the new line and get a complete feel for the company.” Definitely not a bad concept although there’s still got to be some human contact, no? It will be interesting to see if other brands follow suit.