Nike 6.0 iD | Primo’s

Nike 6.0 has stepped up the customization game with Primo’s, their Nike iD diner in the Motel No Tell in Huntington Beach. Set up like a vintage beach bum soda hop from back in the day, Primo’s has the most complex fabrication options yet offered from 6.0 for sneakers as well as the ability to customize board shorts, back packs and t-shirts on premises. More from inside after the jump.