P-Rod on Target

In news that isn’t really surprising considering his squeaky cleanliness and his massive ability to sell product, P-Rod has announced that he’s joined the Target action sports team as their first street skater. The Superfriends-esque posse now includes Shaun White, Mat Hoffman, Kolohe Andino, Carissa Moore, Nate Adams, Kevin Robinson, Simon Dumont, Alex Prochazka and Ryan Dungey in addition to Rodriguez. You really have to give it to Paul for maintaining a dual personality as the most mainstream yet still one of the most core dudes in skateboarding. Watch one day it’ll be P-Rod for president! Here he is talking to Keir Dillon about the size of his first Bullseye check.