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LRG | Alohigh Bucket Hat

23 August 2013, 11.43 | Posted in hats | 8 comments »


With a print as dope as LRG’s Alohigh, you might as well make it into everything. After hitting apparel, they’ve released a bucket hat, hopefully sheets, shower curtains, and wall paper is next. Another look after the jump.

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LRG | Off the Record: Zaytoven

21 August 2013, 14.21 | Posted in interviews, Music | 420 comments »


For LRG’s latest “Off the Record” music interview, they link up with Zaytoven, the producer behind Migos featuring Drake, “Versace.” Regardless of whether you’re feeling the track its rad to hear how the San Francisco based artist stayed on his grind for almost 15 years to get to the point of making music with Drake, Gucci Mane and more.

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LRG NEKST NYC BBQ

16 July 2013, 19.25 | Posted in Art | 1 comment »


LRG threw down for a BBQ tribute to NEKST, who was celebrated with a mega 3 block wall in Williamsburg, Brooklyn featuring VIZIE, POSE, DABS and MYLA, STEEL, OMENS, Rich Colman, KC ONE FASR, EL KAMINO, CEZE, TRAVE, RIME, REVOK, SCREW, DMOTE, OWNS, NAVY8, HARSH, ACNE, STONER, and WANE. That’s major love right there.

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LRG | The Original Fingerblasters

01 July 2013, 16.31 | Posted in Accessories | 1 comment »


LRG went another direction for their 4th of July pack, although the “Fingerblasters” Zippo could certainly be employed in the act of lighting a peace joint. However in this case, its an ode to lighting off fireworks, an activity just as necessary on our nation’s day. Another look after the jump.

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LRG | POSE in South Africa

22 May 2013, 19.58 | Posted in Art | No comments »


LRG brought Chicago artist POSE to Johannesburg, South Africa to create some new work as part of their Artist Driven series. Aside from creating three dope pieces, he saw firsthand that Jozi aint much different from Chi town. Check it out.

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LRG x Lowrider Magazine | Cinco de Mayo Pack

02 May 2013, 15.58 | Posted in cars, collabs | No comments »


Most people in the US don’t have a clue what Cinco de Mayo is all about, but they sure are stoked for a day to black out on Coronas. The heads at Lowrider Magazine are undoubtedly more ingrained with the culture and heritage of this holiday and have linked with LRG for a pack to celebrate it. The New Era snapback and two tees will be unveiled at Bonelli Park in San Dimas, California at the Cinco de Mayo event held by The Bombclub Originals. A closer look at the hat after the jump.

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LRG x Cheech & Chong | Up In Smoke 420 Collab

17 April 2013, 11.02 | Posted in apparel, collabs, weed | 2 comments »


Next up in the reefer madness is LRG’s collab with the original marijuanos, Cheech and Chong and the cult classic, Up in Smoke. The collection features a red beanie made famous by Cheech’s character, and the two tee shirts have obscure references only real stoners know about. With only a couple hundred made you might want to put your bong down and head over to shop.l-r-g.com to get one. More looks after the jump.

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LRG | Summer 2013 – Children Of Vision

10 April 2013, 11.34 | Posted in apparel, look books | 3 comments »


To mark the introduction of LRG‘s Summer ’13 collection, the brand trekked to the So. Cal high desert region with a pack of young visionaries that included skate team riders Felipe Gustavo,Trent McClung, and Compton-based rapper Problem, along with Roc Nation super-producer Jahlil Beats. Peep the video that features the new line.



LRG | “Grendys”

04 February 2013, 16.00 | Posted in snowboarding, Uncategorized, videos | No comments »


LRG has a rad edit out with Chris Grenier doing what he does best. Killing it. This will brighten up your wack ass Monday with the quickness. Enjoy.



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LRG | Holiday 2012

19 November 2012, 12.42 | Posted in apparel, look books | No comments »


LRG just released its video lookbook for Hoilday 2012. Peep the goods and the edit featuring Gucci Mane, Pose, Chico Brenes, Chris Grenier & Felipe Gustavo

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