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New Era 1993 Collection

14 April 2014, 19.50 | Posted in hats | No comments »

niovgj3vB3YDkYHD1waa2YBB13GPZZwPcdqPShxdqro New Era 1993 Collection
Believe it or not, there was a time before New Era’s name was synonymous with team headwear. Then in 1993 New Era inked the deal to be the exclusive on-field hat of Major League Baseball and nothing was the same again. In tribute to this defining moment, New Era has released the 1993 Collection featuring all the classic joints like the Houston Astros and Montreal Expos plus mainstays like the New York Yankees and the Detroit Tigers. Hit the jump for the full collection and go here to purchase online.

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Capital Steez | 47 Piiirates

02 January 2014, 17.55 | Posted in Music, videos | 2 comments »


Radcollector fam Juan June Medrano and a team of artists, animators and ProEra fam plus support from KarmaLoop and LRG released this video on the one year anniversary of Capital Steez’s death. As huge Cap Steez fans, we were stoked to see the video but saddened at the reminder of a great one lost before the world could understand his greatness. In light of all the garbage hip hop that has come out in the last year, it’s even crazier to think we’ll never hear his voice again.

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LRG | Alohigh Bucket Hat

23 August 2013, 11.43 | Posted in hats | 8 comments »

bucket4 LRG | Alohigh Bucket Hat
With a print as dope as LRG’s Alohigh, you might as well make it into everything. After hitting apparel, they’ve released a bucket hat, hopefully sheets, shower curtains, and wall paper is next. Another look after the jump.

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LRG | Off the Record: Zaytoven

21 August 2013, 14.21 | Posted in Music, interviews | 420 comments »


For LRG’s latest “Off the Record” music interview, they link up with Zaytoven, the producer behind Migos featuring Drake, “Versace.” Regardless of whether you’re feeling the track its rad to hear how the San Francisco based artist stayed on his grind for almost 15 years to get to the point of making music with Drake, Gucci Mane and more.

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LRG NEKST NYC BBQ

16 July 2013, 19.25 | Posted in Art | 1 comment »


LRG threw down for a BBQ tribute to NEKST, who was celebrated with a mega 3 block wall in Williamsburg, Brooklyn featuring VIZIE, POSE, DABS and MYLA, STEEL, OMENS, Rich Colman, KC ONE FASR, EL KAMINO, CEZE, TRAVE, RIME, REVOK, SCREW, DMOTE, OWNS, NAVY8, HARSH, ACNE, STONER, and WANE. That’s major love right there.

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LRG | The Original Fingerblasters

01 July 2013, 16.31 | Posted in Accessories | 1 comment »

 LRG | The Original Fingerblasters
LRG went another direction for their 4th of July pack, although the “Fingerblasters” Zippo could certainly be employed in the act of lighting a peace joint. However in this case, its an ode to lighting off fireworks, an activity just as necessary on our nation’s day. Another look after the jump.

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LRG | POSE in South Africa

22 May 2013, 19.58 | Posted in Art | No comments »


LRG brought Chicago artist POSE to Johannesburg, South Africa to create some new work as part of their Artist Driven series. Aside from creating three dope pieces, he saw firsthand that Jozi aint much different from Chi town. Check it out.

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LRG x Lowrider Magazine | Cinco de Mayo Pack

02 May 2013, 15.58 | Posted in cars, collabs | No comments »

1 LRG x Lowrider Magazine | Cinco de Mayo Pack
Most people in the US don’t have a clue what Cinco de Mayo is all about, but they sure are stoked for a day to black out on Coronas. The heads at Lowrider Magazine are undoubtedly more ingrained with the culture and heritage of this holiday and have linked with LRG for a pack to celebrate it. The New Era snapback and two tees will be unveiled at Bonelli Park in San Dimas, California at the Cinco de Mayo event held by The Bombclub Originals. A closer look at the hat after the jump.

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LRG x Cheech & Chong | Up In Smoke 420 Collab

17 April 2013, 11.02 | Posted in apparel, collabs, weed | 2 comments »

LRG cc1 540x414 LRG x Cheech & Chong | Up In Smoke 420 Collab
Next up in the reefer madness is LRG’s collab with the original marijuanos, Cheech and Chong and the cult classic, Up in Smoke. The collection features a red beanie made famous by Cheech’s character, and the two tee shirts have obscure references only real stoners know about. With only a couple hundred made you might want to put your bong down and head over to shop.l-r-g.com to get one. More looks after the jump.

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LRG | Summer 2013 – Children Of Vision

10 April 2013, 11.34 | Posted in apparel, look books | 3 comments »


To mark the introduction of LRG’s Summer ‘13 collection, the brand trekked to the So. Cal high desert region with a pack of young visionaries that included skate team riders Felipe Gustavo,Trent McClung, and Compton-based rapper Problem, along with Roc Nation super-producer Jahlil Beats. Peep the video that features the new line.