Most people in the US don’t have a clue what Cinco de Mayo is all about, but they sure are stoked for a day to black out on Coronas. The heads at Lowrider Magazine are undoubtedly more ingrained with the culture and heritage of this holiday and have linked with LRG for a pack to celebrate it. The New Era snapback and two tees will be unveiled at Bonelli Park in San Dimas, California at the Cinco de Mayo event held by The Bombclub Originals. A closer look at the hat after the jump.

Next up in the reefer madness is LRG’s collab with the original marijuanos, Cheech and Chong and the cult classic, Up in Smoke. The collection features a red beanie made famous by Cheech’s character, and the two tee shirts have obscure references only real stoners know about. With only a couple hundred made you might want to put your bong down and head over to shop.l-r-g.com to get one. More looks after the jump.

To mark the introduction of LRG’s Summer ‘13 collection, the brand trekked to the So. Cal high desert region with a pack of young visionaries that included skate team riders Felipe Gustavo,Trent McClung, and Compton-based rapper Problem, along with Roc Nation super-producer Jahlil Beats. Peep the video that features the new line.

LRG has a rad edit out with Chris Grenier doing what he does best. Killing it. This will brighten up your wack ass Monday with the quickness. Enjoy.

Every year ThirtyTwo holds a top secret boot camp for a select group of retailers and media to test and give feedback on the next season’s product. This year Tim Brodhagen headed up to Government Camp, Oregon for sessions at Meadows and Timberline to see ThirtyTwo’s full 2013-14 line including signature product from Chris Grenier and Joe Sexton and collabs with LRG and Crab Grab. Also, make sure to catch cameos from some of your favorite shred bloggers including Transworld’s Hondo, Coolhunting’s Graham Hiemstra, YoBeat’s Justin Parkhurst and Radcollector’s Brad Clarke. Chill Bubz yo.

LRG just released its video lookbook for Hoilday 2012. Peep the goods and the edit featuring Gucci Mane, Pose, Chico Brenes, Chris Grenier & Felipe Gustavo

If you’re unsure of who to vote for tomorrow, LRG has a candidate that may be on your level. Check out Gucci Mane’s campaign ad and the hit the jump to see how you can win a “Gucci Mane For President” Tee.

Chico Brenes takes Tom Asta, Billy Marks, Carlos Ribeiro, Rob Gonzalez, and Tommy Sandoval to San Jose Costa Rica as well as his home town of Managua, Nicaragua. Check out what goes down at LRG’s El Gallo Pinto tour.

Summer time is running out, what better way to maximize your warm weather drinking opportunities than with a game of beer pong. And what’s better than a game of beer pong? A game of LRG beer pong. Get your set here. Another look after the jump.

LRG has a quick clip featuring Chico Brenes. Check him out getting his wallie on to promote the LRG clothing line.