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Elm Company x Lucas Beaufort

30 August 2013, 13.05 | Posted in artist collaboration, hats | 1 comment »


Here’s a dope little behind the scenes video with a look at the production process behind Elm Company’s new artist series hat collab with Lucas Beaufort. Wouldn’t it be fresh to have one of those shaping machines in the crib? A look at the finished products after the jump.

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Elm Company Fall 2013

13 August 2013, 11.20 | Posted in apparel, hats | 1 comment »

6 Elm Company Fall 2013
We’ve seen Elm Company steadily mature over the last several seasons, adding more refined looks and more premium materials each delivery. Their Fall 2013 collection looks to be the apex of that development so far with a dope mix of headwear and apparel for the changing weather. Check out more after the jump.

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Bern x KAWS | Watts Helmet

30 April 2013, 15.03 | Posted in helmets | 2 comments »

BERN 1 Bern x KAWS | Watts Helmet
Bern has enlisted streetwear art icon KAWS for a limited edition version of their Watts helmet in the hopes that fixie riding hypebeasts will feel more inclined to show off the helmet by using it than put it on a shelf at their place in Bushwick. Limited to only 500 available for pre-order here, all proceeds will go to the New Museum and the Safe Streets Fund. More looks after the jump.

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Elm Spring 2013

24 January 2013, 08.17 | Posted in apparel | 1 comment »

Inside Cover 2 IMG 9323 540x358 Elm Spring 2013
Elm Company is branching further out into apparel with their Spring 2013 line. Check out full looks at the nautical and maritime trade-themed collection right here after the jump.

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HEX Welcomes Eric Geiselman

08 August 2012, 16.39 | Posted in Accessories, surfing, team, tech | 1 comment »

HEX EG PR photo HEX Welcomes Eric Geiselman
Hex has welcomed pro surfer Eric Geiselman to their growing squad. Head over to the Hex blog for more info and be on the lookout for new additions to the team.



Elm Summer Quickstrikes

01 August 2012, 22.55 | Posted in hats | 1 comment »

Shut Up and Drink 540x360 Elm Summer Quickstrikes
Elm Company has released a rad summer quickstrike series dedicated to, well, getting fucked up. We back it 100%. Check out the full looks after the jump.

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Thrasher x Elm | 5 Panel Hats

03 May 2012, 15.06 | Posted in collabs, hats | No comments »

THRASHER Elm Company 5 Panels00 Thrasher x Elm | 5 Panel Hats
Thrasher’s latest collabo is a five panel hat with Elm Company. The cap features a printed Thrasher label on the front, an adjustable buckle strap on the back, and comes in a camo or canvas. Go here to cop one and hit the jump for a closer look. Via FreshNgood.

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Contour | Travis Rice Supernatural Winning Run Helmet Cam

01 May 2012, 20.32 | Posted in snowboarding, videos | No comments »


Contour has released all of the first person helmet cam footage from Supernatural but the only one you really need to see if from el Jefe himself. Try to contain the jealousy. Via Boardistan.



Justin Schulte for ELM

24 April 2012, 12.13 | Posted in hats, Skateboarding, videos | No comments »


When you’re hot you’re hot. Here’s another rad quickie with Justin Schulte aka skateboarding’s next baller on the block, this time from ELM Company.



SNOWJOB | Jake Olson Elm & Louif Paradis

13 December 2011, 14.50 | Posted in snowboarding, videos | No comments »


Nowamean has dropped their third volume, SNOWJOB, a video dedicated to pure snowboarding. Peep Jake Olson Elm and Louif Paradis rip rails, trannies, and kickers just for the stoke of it. Hit the jump for full rider and sponsor list.

read more SNOWJOB | Jake Olson Elm & Louif Paradis