Say what you will about them but when Nike goes big on something, they do it fucking right! This new commercial for the Koston 2 featuring a loko cameo cast including Sean Malto, Ishod Wair, Alex Olsen, Paul Rodriguez, Cory Kennedy, Justin Brock, Danny Kass, Wieger Van Wageningen, Tiger Woods, Allyson Felix, Kyrie Irving, Neymar, Jake Phelps, Giovanni Reda and Neckface is really only rivaled by P-Rod’s epic “Today Was a Good Day” commercial back in 2009. So rad! Enjoy.

Our editor in chief Tim Brodhagen has been having a rad year hosting dose on Network A. Check out the highlights from P-Rod, Sean Malto, Theotis Beasley, Lil Wayne, Ryan Tuerck, Brandon Biebel, Ninja Sonik, Lucas Puig, Alex Olson, Darrell Mathes, Dan Brisse, Flatbush Zombies, Dylan Rieder, Odd Future, Cory Kennedy, Pat Hoblin, and many many more. See the entire season here.

In the latest episode of “Life” P-Rod heads to New Orleans to be a part of the opening of the skatepark at the Lower Ninth Ward Vilage community center. The park also know as the Trukstop thanks to its benefactor Lil Wayne, is a major development in the still suffering Lower Ninth. Check it out. More behind the scenes after the jump.

The final stop of the 2012 Dew Tour went down in San Francisco a couple weeks ago and we got the chance to link up with Paul Rodriguez and Theotis Beasley before the street finals went down. Get a look at the skate street course, Bmx Dirt, FMX and a special performance from Lil Wayne. Shot by Brad Clarke & edited by The Crosby Press.

As we mentioned in our last post, P-Rod’s got a new series on Network A called “Life.” The show, produced by Steve Berra is about exactly that: Paul’s life. From family moments to product design to skateboarding its all in there. Check out the first episode above and be sure to watch the dose interview below for more.

This week on dose, Tim Brodhagen links with Paul Rodriguez in NYC to talk about “Life,” his new show on Network A which debuts today. In the interview P-Rod drops some insight about how he maintains despite being a celebrity as well as the fact that he still gets stressed before contests even though’s he’s arguably the best skater in the world. He also speaks about his desire to break in serious acting following his skateboarding career. As always it’s good words from a good dude, enjoy.

In the latest dose, Tim Brodhagen joins the entire Nike SB team in celebrating SB’s tenth anniversary. From a walking tour of famous NYC skate spots with Lance Mountain to an epic demo with P-Rod, Sean Malto, Stefan Janoski, Theotis Beasley, Eric Koston, Alex Olson, Brian Anderson, Dylan Witkin and more, it was an historic day in NYC skateboarding. Shot and edited by Edward Grams Jr. Hit the jump for more photos from Highsnobiety’s coverage including looks at the new Koston 2.

Lil Wayne and Mtn Dew opened the DeWeezy aka Trukstop skate park at the Lower 9th Ward Village Community Center this Wednesday with an opening ceremony that included appearances from the Birdman and Juvenile and an epic skate session with Paul Rodriguez, Theotis Beasley, Keelan Dadd, Justin Schulte, Cody Davis, Boo Johnson and Carlos Zarazua. The facility, which was created from recycled materials and features the largest solar powered array in the Gulf, is a bright spot in a neighborhood that still hasn’t fully recovered from Hurricane Katrina. In fact, there are numerous abandoned buildings on the same block as the park. Despite all the skepticism of Wayne’s involvement in skateboarding, it seems clear from this interview with Tim Brodhagen and the fact that he charged the park for almost two hours that he is committed from the heart. You be the judge.

In another dope release for today, Nike has officially announced the new Lunar Rod collabo with Primitive. The shoe, which is a mash of the P-Rod VI and Lunar Braata, co-opts the Air Max 1 “Safari” colorway and will be available in limited quantities at Primitive very soon.

There are a million ways to go on this one – is this corporate hucksterism masquerading as hip hop, is The Game trying to look like Lebron James, are Chris Brown and Drake ever going to fight, why is Weezy talking about guns when he’s surrounded by skaters? But whether you are a hater or not, you know P-Rod, Nyjah Huston, Nugget, David Loy, Jereme Rogers and the rest of the crew had a fuckin blast on set that day. Let em live!