Neff continues to blow up in huge proportions. Check out this ad Sony Vaio made starring Shaun Neff that is running as the top video on YouTube right now. This shit is big time. Dope concept, dope execution and dope cameos from Louie Vito, Chanelle Sladics, Steve Aoki and more.

Everything’s coming up Omar these days. Peep SB’s new commercial for Omar Salazar’s new kick that shows the similarities between skateboarding and NASA. There are lots.

Columnist Michael Cohen called this out already but we had to bring you the full trailer for the upcoming mega-flop Frozen just so you could see how bad it is for yourself. There are so many things about this ridiculous trailer to go in on that it’s not even worth it. Booo – no stars!

Unfortunately this ad never made it to fruition but imagine if High Life was really marketed like this, we’d all be drinking it. Wait we already are drinking it, but still. Thanks to the TAO Agency for the find.

Say what you want about Shaun White, but its pretty hard to front on the billboards that Target just rolled out to hype his run for the gold in Vancouver. Peep this shit, the kid took over a whole city block! Keeping it in the fam, the billboards were designed by none other than his older brother Jesse. A couple more angles after the jump.

Natty Kon has just dropped their ad of the month, this banger backside flip bomb drop by Chris Kays in Dalton, Georgia. Look for it in all your favorite media outlets aight?

Nyjah Huston has just launched the website for his new company I&I Skateboards, just about a year after leaving Element for greener pastures. Things at I&I definitley look green with an overall rasta theme and a team that includes Anthony Williams and Richard Jefferson. The above ad sets the tone for what should be a fresh source of irie new talent.

éS has a dope new feature up with Rick McCrank giving the story behind his latest ad which was shot at the Palais de Tokyo in Paris during the Great éScape Tour this summer. Amongst other things, Rick drops science on why he doesn’t rock shoelace belts anymore. Read the whole thing here. Peep the ad after the jump.

This would be so easy to ridicule that there’s really no sport in it. Instead we should probably marvel at how a dirtbag dude who survived a racism scandal could possibly end up selling salon-only hair products to women and metrosexuals. Skateboarding man, it can take you anywhere! Via Boardistan.

To help launch the Skate Mental x Nike SB collection, Brad Staba built a micro site with Nike and launched it today. Here’s how he explained the entire project:

When making the Nike SB/Skate Mental apparel, the collection took on this outdoor vibe. So when it was time to do the ads I figured we could go somewhere and camp and relax—use the stuff how it was intended. So my friend offered his family cabin in Clear Lake, California. The week before I made sure we had what we needed (BB Guns, ammo, decoy animals, fog machines, etc.). We rented some vans and hit the road. Nothing was over organized and I just wanted everybody to just have fun, no pressure. Of course I had to make sure I got all the photos I needed for the ads, but besides that it was pretty loose. So I hope everything translates well enough to get the vibe I was going for. Besides having to hear me ramble and see my face, hopefully you’ll enjoy the outcome.

Go here for all the great outdoorsy fun.