Element Europe just dropped this video lookbook for Spring 2010 featuring plenty of tree climbing and furtive glances into the bosom of mother nature, but no skateboarding.

LRG just dropped their new summer 2010 video lookbook today starring Adelmo Jr, Rodrigo TX, Jack Curtin, Big Sean, and Corey Gunz. Shot in Hawaii and scored by Sade and Kid Cudi, the LRG lifestyle is definitely looking pretty epic right here.

Elm Company has just dropped their their Spring/Summer 2010 collection of apparel and headwear. Only their second apparel collection since expanding past hats, the tees, knits, linen, and canvas pieces definitely have a good overall look. Dig through the whole line on the Elm Company blog. Another preview after the jump.

Atlas has just released their full line for Spring 2010. A deep line that includes everything from decks and wheels to tees, hoodies, and wovens, and both 5 panel and New Era hats, everything is fully rockable whether you rep San Mateo or not. Full looks at the collection after the jump.

You may or may not have seen an accidental leak of the full length version of Party Snake Again? on Radcollector last night, all we know is that Canadian justice moves swiftly. Our headquarters were surrounded by mounties conducting a pre-dawn raid today and after finally getting our computers back, the full length edit is gone and these Party Snake t-shirts are here. It’s all good, though, they’re pretty rad. Buy one here. OG Party Snake beanies after the jump.

Cali surf-lifestyle brand SLVDR has just dropped their spring 2010 collection. A definite So-Cal but not so bro-brah vibe runs through the line of mellow graphic tees, hoodies, and clean wovens. Available now at UNIV . More looks after the jump.

Surf brand SUPERbrand launched their new website today with an exclusive preview of their first ever apparel collection for Fall 2010. In addition to the apparel preview, hardgoods, and accessories, the new site will have a constant stream of info from one of the raddest teams in surfing: Dion Agius, Ry Craike, and Clay Marzo. Go here for more.

CCS has just dropped the spring update to their branded collection. With an army of woven shirts and light flannels in pop but not day-glo colors, you can almost feel the warm weather creeping up now. These are available online at CCS.com and at CCS retail locations. Check out some more looks after the jump.

Rad Collector Columnist Michael Cohen got the drop on the latest venture from DQM’s Dave Ortiz, Squishy NYC. If you’ve been in the Lower East Side of Manhattan whether you know Dave or not, you seen Squishy the almost super human pug that runs that hood as his private fiefdom. Check out the Squishy NYC sneak preview here and also check Squishy’s blog at Hearty Magazine.

Rider’s rider Jake Blauvelt has just been put on to Oakley’s Pro Rider Series apparel team. Although its hard to believe, he’s already been on Oakley eyewear for ten years and now he will be leading the direction of Oakley apparel along with Eero Ettala and Eiki Helgason. Thats some good shit. Go here for more.