You really have got to love PBR. Not only do they make beer, and affordable beer at that, but when it comes to product collabos, they go all in. There’s never any promo cheap bullshit with Pabst. Next case in point is their summer 2013 collection with O’Neill. We’ve got a preview above, come back for a closer look following their release party on March 21 at the O’Neill store in Santa Monica.

Last week big wave surfer Reef McIntosh hosted a happy hour at Epsteins Bar in NYC that was sponsored by Kona Brewing Company. Epsteins has always been a haven for action sports athletes who are passing through the city, so much so that Reef autographed a surfboard that will hang in the bar. Hit the jump for a look at the new decor.

John Cardiel and crew go on a 100 mile bike ride from Sacramento to Chico to peep the production on his new Fortnight travel bag at the Chrome Bag factory. Did we mention that the Sierra Nevada Brewing Company is two blocks from the factory? See what went down in the video above.

After apparently perfecting beer-inspired skate deck design with their Duff can skateboard earlier this year, Santa Cruz has released another sudsy tribute, this time to Colt 45. A complete that comes complete with a beer opener and “Beer Goggles” wheels, the only thing missing is a co-sign from Billy Dee Williams. More looks after the jump.

Shreddin Aussies and beer aficionados will truly understand this collab – Globe’s ode to the self proclaimed “Best Cold Beer,” Victoria Bitters. Check out another look after the jump. Via Complex.

Our award for best trucker of the year goes to Independent for this fucking awesome “Bottoms Up” mesh back. Summer has finally arrived! Get it now at Beams. More looks after the jump.

With NYPD on the warpath right now KCDC has an ingenious solution to the inevitable open container ticket we’re all probably going to get this summer – the tall boy can wrap. Disguised as a can of the oh-so-popular NYC drink Arizona Iced Tea, you can feel relatively safe pushing across the bridge while enjoying your frosty PBR. More looks after the jump. Via Coolhunting.

9Five has just dropped this ill collabo frame with Sapporo Beer perfect for keeping those bleary eyes protected while downing tall boys during summer BBQ season. The Cults are available now at select 9Five dealers. Via Streething.

Embattled dirtbag drinking enclave Max Fish, which is actually currently shuttered due to an underage drinking violation, has been on the ropes for the last couple years with rumors of a full shutdown, a move across the street, or even a relocation to Las Vegas. The bar got a reprieve from their original closing date of January 31 but only for one year. There is a petition to save the Fish and artist Mr Kiji contributed the above homage to the cause. Go here to sign. Via theWhoah!

Matix has updated its Mannysac or as we like to call it, the adult utility belt. The new version features six beverage holders with party neon signs prints on each, perfect for putting down some cold ones while on the move. Available at the Matix online store.