If you want to ride like a pro, you gotta be able to build like a pro. Check out Simone Barraco putting together his new Noster Frame from Subrosa before doing what he does best – tearing shit up.

Chrome, a brand whose offerings get more on point with each release, have taken on the task of migrating their waterproof backpack tech to outerwear. The result is the Storm series. Consisting of the Cobra technical waterproof hoodie and the Field, a technical waterproof M85 jacket, the Storm series is specific to bike performance but not exclusive to it and can be worn in any situation requiring lightweight, waterproof functionality. Check out the intro video above and detailed shots of the product after the jump.

We get a ton of information regarding new brands every day but it seems rare that one really catches our eye, which is why we were stoked to check out new Brooklyn-based brand Ice Cold Apparel. Begun with the simple premise to provide stylish basics with visibility features after brand founder Michael Cherman was involved in multiple bike accidents, Ice Cold aims to reduce the risk of danger for urban bikers, skateboarders, runners and more. As practitioners of all three, we were sold at our first look. Using 3M Reflective technology, Ice Cold places simple luminescent polka dots on socks and t-shirts that produce a strobe effect when hit by headlights. We’re stoked to see more from this brand and won’t be surprised to see imitators creep up immediately. Check out their full offering after the jump.

Ah shit, looky who just dropped some snapbacks! Chrome goes in with the Hub Collection, three snapbacks in colorways for each of the Chrome flagship stores in NYC, SF, and Chicago. The other two after the jump.

As you saw in our photo recap, living legend John Cardiel was in NYC recently for the launch of his sick bag collabo with Chrome. Radcollector’s Tim Brodhagen had the honor and privilege of getting an exclusive run through of the collection from Cardiel himself. The limited edition three pack is available now, hit your local Chrome dealer or go here to purchase.

John Cardiel and crew go on a 100 mile bike ride from Sacramento to Chico to peep the production on his new Fortnight travel bag at the Chrome Bag factory. Did we mention that the Sierra Nevada Brewing Company is two blocks from the factory? See what went down in the video above.

John Cardiel sports the new Shank fanny pack from Chrome and decides to set some birds free as well.

French people are crazy! But this video is amazing, enough said.

The Shadow Conspiracy just dropped a rad Bike Check with ripper Trey Jones. His Cult OS, nicknamed the Rat Rod, is above. See the rest part by part here.

With Agenda launching BMX for the first time ever this week, The Shadow Conspiracy went all in and linked with Rebel 8 for this one of a kind bike. Peep some of the rad details after the jump. More details on the collabo here.