
We normally stay away from the boring businessy stuff but DC hired a new President named Anton Nistl today and sent out a release saying “DC Co-Founder Block Joins with Quiksilver CEO McKnight and Nistl to Return Brand Focus to its Core Skate Roots.” That’s a bold statement and we welcome it. CEO McKnight even goes on to say, “Anton and I will be working in close collaboration with DC co-founder Ken Block with a renewed commitment to refocus the brand on its core skate values including a realignment of product innovation and brand positioning. As we continue to navigate our way through these challenging times, I’m confident that a return to DC’s foundation of core technical skate products, marketing and distribution…will better position us for years to come.” Again, sounds dope…but the dude they hired , although chock full of experience (Baby Phat, Phat Farm, Pastry, Run Athletics, J-41, Esprit, Osh Kosh, Carters, Adidas, Fossil and Saucony) doesn’t have a single skate brand on his resume. Hmmm. Maybe they should’ve just given the job to Dyrdek. Read the whole release after the jump.
