After the rather blatant tease earlier this week, we can now confirm that Shaun White has signed a major deal with BFGoodrich tires. White will essentially be the company’s face for it’s “Consumer Experience” program and has rolled out a giant multimedia campaign called “The Upgrade,” anchored here. Considering the central theme of the campaign is how to use your tires to become a better driver, it looks like crashing that Lambo is one of the smartest moves S Dub has made yet.

Quicksilver and the ASP have announced that New York will be the 6th stop on the 2011 ASP World Tour. Long Island’s Long Beach will host the Quicksilver Pro New York from September 4-15 with the worlds best surfers competing for the million dollar purse. Now the East Coast isn’t known for its waves or cleanest water, but this is huge for the New York surf community to have the biggest pro surf event in the world right in its backyard.

In the WTF category, we received a cryptic email today from BFGoodrich tires announcing an announcement they plan to make this Thursday. From the look of it, Ken Block is gonna have some long haired Gymkhana competition. Another look after the jump.

Pro-BMX rider Nigel Sylvester and pro-skateboarder Stevie Williams, two of action sports most influential black athletes have joined forces to bring you The Takeover Tour. The traveling event will bring together the top talent in skate and BMX for a cross-discipline tour starting in the Summer of 2011. Peep their battle commercial and stay tuned for updates in the near future.

Jereme Rogers is back at it. This is called the J.Casanova 30 Thousand 100 Million freestyle. It’s amazing on so many levels, but you don’t have to tell him, he already amazes himself.

Yes these are craze, but they show you how far skateboarding has come – now you can match your board bag to your gators, son! Also available here in pig skin, ostrich, lizard and snake. Warning: these are only for the “young, flashy, and fly.” More looks after the jump.

We brought you the teaser from this insane TRON mini ramp created by ENESS for the Australian premier of TRON: Legacy. now check out this longer edit of how it all came together. Part of this may scream commercial commodification of skate but part of it is just plain dope.

Peep this crazy interactive Tron themed mini-ramp session that took place in Melbourne, Australia at the movies premiere.

Last week Radcollector had the chance to stop by the Toyota Speedway in Irwindale, California for the Ken Block Invitational, Block’s namesake Gymkhana/Drifting racing event. Our homies from DC Shoes set up a ride along for editor Brad Clarke who strapped in for a practice run with none other then Ken Block himself. Check out some serious tire burning and get a look at Ken’s raddest possession in the edit above.

In a move that can only be defined as totally bullshit or totally batshit crazy, Rob Dyrdek has tattooed the Monster Energy logo on his entire back. Check it out as artist Jun Cha hooks him up with some serious brand dedication. If it’s real, they must have wrote him one hell of a check.