
As you know by now, Nike has finally awarded the illustrious “Just Do It” tag to their action sports division. In conjunction with The Chosen campaign, Nike athletes like P-Rod, Danny Kass, and Julian Wilson are getting the treatment once reserved for legends of more traditional sports. Of course the reigning king of BMX, Nigel Sylvester is among The Chosen, and to celebrate the “Just Do It” action sports kickoff, Nike is hosting an event today with Nigel at Niketown in NYC. Fans will have the chance to see the new campaign, kick it with Nigel, and maybe even win a Contour HD camera to use in this summer’s The Chosen video contest. The event is being hosted by our very own Tim Brodhagen and will feature an appearance by Donnis. Hit the jump for full event info and to see The Chosen contest invite video.
