Although you’ve seen looks at it all the way through summer of next year, P-Rod officially launched his 4th shoe with Nike SB today in NYC. We caught up with him for a lil chat about the future of the P-Rod brand so stay tuned for that this weekend. Until then, here’s a shot of the kid doing what he does best: being the Bo$$. A look at the white and black models that drop on 8/21 after the jump.

If you were wondering what P-Rod is doing in NYC with Nas and just what is so fly about the P-Rod 4, wonder no more, here is the behind the scenes video.

If you ever wondered what really goes on behind the scenes when an artist collaborates with a skateboarder on a special edition pro model, here is a spookily accurate portrayal starring Todd Bratrud as he creates the Sean Malto “Deuces Wild.”

Converse Skateboarding also showed off the new Pappalardo’s for Spring 2011. The yellow stars and bars features the Pappalardo imprint on the side panel and custom razor footbed and are set to drop at the beginning of next year. More looks after the jump.

During the events this past weekend, Converse Skateboarding also showed off some spring colorways of Rune Glifberg’s pro model. Check out the crispy white and blue mid’s above and the red low after the jump.

Yes there is more from Agenda. Just a year after bringing him onto the team éS has given John Rattray his own shoe. The Rattray in both burgundy and blue will drop for Spring 2011. Check out some more angles as well as the blue after the jump.

Gravis has announced that they will drop a super exclusive Oxblood color way of Dylan Rieder’s pro model, the Dylan, on September 15. Only ten retailers (BLVD, Familia, Goods, Jacks, Liberty, Milio, Skatewarehouse, Uprise, Utility and Vertical Urge) will receive 24 pairs of the $110 kicks. The shoe drop coincides with with Rieder’s part in Gravis’ new film by Greg Hunt.

Also at Agenda this week, Nike SB had these ill P-Rod Hi’s in a Mexico green colorway for Spring 2011. Not much analysis needed here, just another strong offering from Nike’s brand of the future. Alook at the flip side after the jump.

One more from etnies at Agenda is this fresh turquoise treatment of the vulcanized etnies Mikey Taylor pro model. The only bummer is that we can’t shred these now instead of next spring.

IPATH has just dropped their second shoe with Fred Gall, the Derelict. The classically styled low top vulc gets our vote for the best named skate shoe of the season and will start hitting in new colors later this summer. Another look after the jump.