Here is a sneak preview shot of the DVS x Assemble & Conquer Zered Mid that will be dropping exclusively at A&C in Somerville, Massachusetts on April 16. The show is meant to be a celebration of east coast skateboarding and Zered Bassett’s huge contribution to it. We’ll have more looks as they become available.

For episode 12, Apollo Cutts is on the scene at B Street Skatepark in Sacramento for Omar Salazar’s pre-shoe launch demo for the kids. Omar raised all the money to install new features at the park and got his sponsors to hook up a bunch of product for the locals. It’s ill to see dudes stay so down for their hometown.

In a groundbreaking move for the skateboard industry, the day Wednesday has been given it’s own pro model by DVS. OK, it’s actually a collaborative version of the Berra 3 between Steve Berra, Giovanni Reda, and DVS to celebrate Reda’s show “Wednesday’s With Reda” on The Berrics, but it’s super rad that it just says Wednesdays on the side. Hump day will never be the same. To launch the shoe KCDC is having a coffee and cannolis party on Saturday March 20th. Full details after the jump.

Time really does fly. It feels like DC Life was introduced only a little while ago when in actuality they are already on their 7th season. To commemorate the corresponding 7th rollout of the Admiral hightop, DC has released the Fire and Violet colorway meant to invoke the colors found on a cross country road trip of the USA. It’s definitely a good looking sneaker. Peep some more detail shots after the jump and check out the full DC Life Spring 2010 catalog here.

Atlas skateshop in San Mateo, California just got all the March Nike SB’s in. Hit them up for the Dunk Hi and Lo, Blazer, Bruin, Zoom and Classic. More looks after the jump.

The dope Andy Kessler tribute pack by Vans has just hit select shops this week, including KCDC in Brooklyn. Peep some more looks at the Andy Kessler Old Skool and Sk8 Hi including the AK x NYC Skateboarding packaging after the jump. RIP to the legend.

éS and Krooked are continuing their collab series with two models dropping now as part of the éS spring catalog. Bobby Worrest flipped his First Blood pro model into a mid with Krooked’s Zip Zinger cruiserboard checkering on it while Mike Anderson hooked up a Square One with a R.I.P salute to Van Wastell. Both are hitting skateshops this week. More looks after the jump.

Emerica has finally dropped their two collab models with The Goat and the Occasional Others, Andrew Reynolds’ band. The Neckface designed Reynolds Cruiser and Hi-Laced will no doubt see a lot of mileage as they tour on the feet of Reynolds, Kevin “Spanky” Long, Shane Heyl, Beagleoneism and Atiba Jefferson throughout the spring and summer. More looks after the jump.

The éS Accel is having it’s 15th anniversary this year, a rare accomplishment for a skate shoe and to celebrate éS has released the 2010 model in 1995 colorways. For more read a sick interview with Pierre André Senizergues over on Sneaker Freaker where he goes deep on the history of the brand. Looks at the rest of the Accels after the jump.

IPATH has just dropped the new mid top version of Bob Burnquist’s pro model. The mellowed out version of his big high top, the Bob Mid comes in black and green suede and of course a hemp. Wonder how long it will take for them to make one out of acai berries? These are hitting stores right now. The other two colors after the jump.