DC is rolling out a new trainer intended to step up the options for actual functioning athletic shoes for use during the time not spent on a board. While Supra and other brands have been pushing this category lately and DC has also offered several action sports lifestyle trainers, the PSI+Flex uses airbag technology to take the trainer to another level. Look for it to be a part of a big #PreparedForTheNow social media campaign beginning suitably in England, where they really love trainers. Take some more detailed looks after the jump.

With this smooth new waxed black suede edition, the Wrap Up keeps its place as our favorite Supra model. Add on brass metal eyelets, lightly padded brown mesh lining, and a leather embossed tongue, you’ve got a grown up shoe right there. Check out more after the jump.

To put Dennis Busenitz in the global perspective within which he should be recognized would be to compare him to Lionel Messi, the Argentine soccer phenom who is easily a contender for best that ever lived. There is just no one skating today with the speed, power, and perfect agility of Dennis Busenitz. This new ad from adidas certainly does him justice.

This is one of those things that makes you scratch you’re head and say “huh, Volcom didn’t have footwear?” and then you realize it’s true and are hella stoked that starting this July they will. We can’t wait!

This pack of collabo Odd Future x Vans Syndicate Old School Pro “S’s” are probably the tamest thing to ever come out of that camp, which as far as shoes go, is a good thing. Get them now in blue, red, camel and black suede at Atlas. Peep the rest after the jump.

The wait is over and we are not disappointed: Beholde ye the P-Rod 7! Seriously though, P-Rod’s latest signature output definitely trumps its predecessor in looks and we can only imagine that they’ll be the most comfortable to date too. Can’t wait to take them out for a spin. Take another look after the jump.

After hooking up one of the savviest partnerships in skate lifestyle retail with The General NYC, DQM is taking the concept national with the announcement today of The General Boston. No images are yet available but the shop will be on fancy Newbury Street which is arguably more baller than the store’s NYC location on Grand Street. One interesting footnote is that the Van Doren brothers were originally from Braintree, Mass outside of Boston meaning the store not only takes their story full circle but adds to Boston’s renown as the sneaker brand capital of the world.

If you missed your chance to cop a pair of the Nike SB FTC Dunk Low’s, get moving quick cause Atlas has some in stock. We can guarantee it won’t be for long though. More looks after the jump.

Right on the heels of the Zumiez-exclusive desert camo Supra Stacks comes the Terry Kennedy specific black colorway featuring a bevy of fancy details like “a velvety black suede and black canvas upper with burgundy accents, micro-perforated leather tongue, leather laces, gunmetal eyelets, padded black mesh lining, custom Crown Coalition sock liner, and a gum vulcanized sole with smooth white foxing.” Need we say more? Additional looks after the jump.

Following the drop of the desert camo Passion, Supra has done the logical next step and brought the rip stop desert camo treatment over to the Skytop and the Stacks. No explanation is needed as to why these are fucking rad. Get them exclusively at Zumiez in-store and online and hit the jump for more detailed looks.