Ever wonder how to start a company, make it rad, and not fail? In this this mini doc by Eddie Grams, you learn exactly that from Lance & Michael Hakker and Nima Jalali aka the bros behind Ashbury Eyewear. The simple truth: It ain’t easy, but it sure is fun. Check it out.

The entire Arnette skate team raided NYC for the first time ever and hooked up with Timbo to get things cracking for dose. Check out Sierra Fellers, Mark Appleyard, Felipe Ortiz, Ryan & Scott Decenzo, Danny Supa, and a singing, tree climbing, fence jumping Luis Tolentino as they shred and live it up in the city.

Huf and premium sunglass brand IVI have collaborated on 2 limited edition colorways of Keith Hufnagel’s signature frame, The Standard. Both colorways feature the HUF logo on one temple and the IVI logo on the other and have released today in limited quantities.

Oakley has added a rad frame to the mix for summer with their new Garage Rock. The best way to describe the frame, which comes in a wide variety of colors and both polarized and non polarized lenses, would be to say they’re like Buddy Holly designed a pair of Frogskins. If that doesn’t help, hit the jump to see the complete collection. Buy a pair here.

Electric is giving away Trouble Andrew’s new cd free with a purchase of his signature shades, the Mags. Go here to pick your favorite style and cop “Dreams of a Troubled Man” to bump in your whip this Spring.

On the heels of their Red Tortoise collection, 9FIVE drops the Watson 2 with Red Crocodile leather wrapped tips, Gold metal trim and black leather wrapped fronts. Only 60 pairs are available now at 9fivesite.com Hit the jump for more looks.

9Five’s entire Spring collection is pretty rad but our favorite pieces are definitely the frames making up this season’s Red Tortoise Collection. Available in the Crowns (above) the Watson, Watson 2, and the KLS 2, as well as reader versions of all four, the Red Tortoise Collection mixes glossy black with subtle red tortoise and gold accents for some OG looking eyewear. See the others after the jump.

Spy has just hooked up two of their Alcatraz frames from their Crosstown Collection with Happy Lens polarized clip ons. We’ve been running the black pair for about a week now and maybe its just the power of suggestion but we’ve been feeling pretty damn stoked! Check the tortoise pair after the jump.

If you have any interest in being in the ocean without fear, we highly recommend you not watch this episode of #LIVEARNETTE with Josh Kerr. Seriously, we just cancelled all of our beach trips for the year. We’re kidding, but this story could have had a way crazier ending, just watch and enjoy the ride!

While everyone else is on Molly, Spy is taking it back to acid with their new Fade to Black frame series. Dipping models like the Helm (above) Discord, Flynn, and others in trippy colors like Strawberry Fields, Rolling Hills, Blue Heaven, Deep Purple and White Lightning, the entire collection is outdoor festival season ready. See some more after the jump.