The Electric crew was holding it down in Long Beach with a rad showing of sunglasses & apparel. One of the highlights from the line is the Trouble Andrew signature frames dubbed the Mags collection. Hit the jump for a peek at the Classic Tort shades then head here to cop a pair and see more colors.

Rob Dyrdek’s sunglass brand IVI is not messing around when it comes to their ambassador team. Joining Dyrdek and Carey Hart is none other than Keith Hufnagel. Nice.

We’re not really ready to start thinking about Fall yet, but this new look book from Ashbury is so rad that it doesn’t bum us out.

Neff makes another power move today with the official launch of Neff Vision, their new eyewear division. Not content to simply launch the line, Neff paired the news with the announcement that they are the official eyewear sponsor of the US Open of Surf. Mufuckas are not playing around.

Arnette has just released a new frame called The Bacon, an aviator in six colors designed to get you out of a speeding ticket due to its pleasurable effect on all ranks of highway patrol. See the rest of the colors after the jump.

Get trippy with P-Rod while he stomps a switch hard flip in this commercial from Brigada. Enjoy.

This week on dose, Eric Koston gives a firsthand look at his new 3 piece sunglass collection with Oakley and then gets into what it was like to get the Epicly Later’d treatment. As always, Koston is an interesting dude. Another look at the Frogskins after the jump. Hit Network A on Facebook to win a pair.

Trouble Andrew, whose partnership with Electric Visual has already spawned some rad goggles, has now linked with the brand to release his signature sunglass frame, Mags. Check the video above as he explains the concept behind the frame. Also hit up his video “Adorable” to see the Mags in action.

Vice and Oakley recently teamed up to celebrate the launch of Eric Koston’s newest Oakley signature collection and take a sneak peak at Vice’s upcoming Epicly Later’d series on the man himself. The event went down on the rooftop of the The Standard, East Village where the Blackouts provided the soundtrack and guests boozed it up during a torrential downpour. Hit the jump to see what went down. Photos by Brad Clarke.

Spy just dropped some rad new frames, including the Beachwood. With a grip of options including 3Ply Black, Black Rose Tort, Cuban Smoke Tort, 1956 Tort, and our favorite Matte Black, the only question is which pair to cop. We’ll take them all. Full looks after the jump.