More craze from 9Five in the form of their brand ambassador deluxe, Robinson live and direct from Agenda. Best part of this video is the little kid rapping in the Shaun White for Target t-shirt. They better sign him up!

Following up the recent drop of their new frame, the Fire Drill, Arnette has released three limited edition versions of the shades featuring neon arms. The Neon Fire drill comes in orange, blue, and pink and is available at select Arnette dealers now. Check out all three after the jump. Above photo by Jacob Breinholt.

9five drops their latest video today, the Holiday 2010 lookbook featuring Playboy Bunny Destiny Papalia and Robinson. The fresh expanded collection includes new signature models from Jordan Hoffart and Josh Kalis.

Electric continues their dedication to project BLUE campaign with the release of three new polarized models. As always, a portion of the proceeds from the sale of the Hoy Inc., OHM III, and Mutiny will go to support the more than fifteen ocean-focused non-profit organizations under the SIMA Environmental Fund, which includes the Surfrider Foundation. See the rest of the collection after the jump.

Arnette has a new website launching this week. Hit them up here for all the latest from the flying A.

The final part of SE Bikes’ collabo with the Big O is this buttery blue and brown Frogskin. Only 200 pairs have been circulated to SE dealers across the entire globe so if you need a pair you better get cracking.

Nixon has just dropped a limited edition version of their Lodown tide watch, with a portion of the proceeds going to the Defend Oahu Coalition. Decked in the colors of the Hawaii state flag, the back case is engraved with Defend Oahu’s rally cry “Keep Country COUNTRY!” Available only at select Nixon retailers in Hawaii.

9five continues their media blitz with this sick ad featuring Jordan Hoffart, who’s quickly becoming one of the raddest dudes to watch in skateboarding. Shot and edited by Mike Metcalf.

We were wondering what happened to this dude. Turns out he was in the bing. He’s still a funny mofo, glad to see he’s back on the webz.

Arnette’s next new release is the Stakeout, an updated navigator frame who’s five colorways include the above Brushed Brown with Havana Temples and Brown Polarized Lens perfect for a dip south of the border for a few more rays before winter hits. The rest of the colors after the jump.