Even with pretty much every relevant company in streetwear, skate and action sports lifestyle showing, Agenda still feels more like a big homie get together than it does hard core tradeshow and a quick look at some of the faces in the crowd today will tell you that this is where shit is popping off. Eric Koston, P-Rod, Theotis Beasley, Manny Santiago, Lizard King, and Luis Tolentino, are just a few off the heads getting it crackin in the OC this weekend. We’re on the scene with exclusive coverage of the raddest shit here. Peep some shots from the show after the jump.

Continuing to stomp on fools with an endless stream of ill renditions of the Rubber Player, Nixon today drops a super limited collab with P-Rod his LA boutique, Primitive. The Nixon x Primitive collabo comes in a Lakers purple and gold and a sick jet black with turquoise and will only be available in-store. Primitive is located on 17060 Ventura Blvd in Encino. A look at the purps after the jump.

Here is a nice little edit Jesse Whaley filmed for Lotek at the P-Rod Plaza in LA with Eddie C., Meron Seyum, Josh Smith, Skylar Ellingson, and Andrew Fullton. On bike or skate that spot is one of the most fun legal spots around.

Is there any better way to start off a Monday morning than with some Paul Rodriguez v Danny Garcia Battle at the Berrics 2 action? We think not. Damn P-Rod is ill.

Incase has just dropped the Fall 09 Paul Rodriguez Skate Pack. Keeping it a nice basic black and bringing back the polka dot interior, there is not a better skate bag out there for $100. Buy it now right here. More looks after the jump.

This is really some rad shit. You think dudes like P-Rod and Nate Adams are sick, imagine if they were missing an arm or a leg and still shredding that hard. Well that’s the deal with the nationally-recognized nonprofit Adaptive Action Sports, which just took their philosophy of “creating pathways for adaptive athletes” to a whole ‘nother level at this past X-Games. Summer X 15 featured both the Adaptive Skateboard Park Jam demo and the Adaptive Super X Moto X race. These guys are way sicker than anyone in the game. For more on Adaptive Action Sports go here. A couple more ill pics after the jump.

Today is definitely a good day with Nike SB dropping the extended version of P-Rod’s dope new commercial with Ice Cube, Kobe, Koston, and Theotis Beasley “Today Was A Good Day.” Now there’s only eight more days to wait until you can cop the P-Rod 3 in black, white or red. Peep all things P-Rod right here.

As we mentioned yesterday, Nike SB hosted “A Day With Paul” this weekend in Los Angeles. On a perfect Saturday, about 30 shop dudes and a handful of media got to rip around LA in limo-busses and skate with P-Rod, both at his plaza at Richie Valens Park and at his private training facility. The trip gave everyone a chance to skate the new P-Rod 3 as well as to see how Paul gets down on an average Saturday. Needless to say, the kid is living the life, but he’s also as chill and humble as someone could be in his position. But when he skates, everyone stops and watches. Check out a bunch of pics from the day after the jump. Shot with both a Panasonic Lumix DMC-ZS1 and a Nikon D90.

Speaking of P-Rod, Nike SB hosted “A Day With Paul” in Los Angeles today with select retail accounts and media getting a chance to skate with Paul at both his new Skate Plaza and his top secret training facility. They also had P-Rod 3’s in white in a special white wood box. Check some more pics after the jump. More from A Day With Paul this weekend.

Gearing up for the 8/8 release of the new P-Rod 3, Nike SB has just released a new ad called “Today Was A Good Day.” Yup you guessed it, P-Rod flipped Ice Cube in this ode to Los Angeles but instead of not having to fire his AK, P-Rod just got to have a sick day of skating. Check out the video here and come back to peep it again on July 31st, when they drop an extended version.