Burton Snowboard’s flagship store in NYC reopened last night with a special VIP reception and meet and greet with team riders. Terje Haakonsen, Mikey Rencz, Mark Sollors, and Ethan Deiss came thru to check out the store’s full renovation with an opening suare put on by TheGoodLife! featuring music from Jasmine Solano and DJ Mirandom, brews from PBR and even an authentic NYC hot dog cart. Bringing a vintage Vermont feel using reclaimed resort materials and lots of wood, the new store has about 25% more space and also features a board press along with all of Burton, Gravis, Analog, and Channel Islands’ 2013 product. The store officially opens for business today. Check out a gallery of photos by Jake Breinholt after the jump.
In the “why didn’t anyone think of this before” category comes the Nokia x Burton Insulator Case for mobile phones. Simply put, the Insulator Case is “layering for your handset” that not only protects it while you shred and keeps it from falling off the chairlift, but also allows the battery to maintain 50% more life than if it was in your pocket alone. Can’t front on that. Another look after the jump.
Burton continues to roll out the tease for their upcoming shred flick 13. Trailer four features Jussi Oksanen and Mikey Rencz talking about what it takes to make some good backcountry snow porn. 13 premiers on September 13th in NYC and releases on September 17th.
New York goes nuts for this thing called Fashion’s Night Out and lately the snow/skate/surf world has been getting into it as well. Brands like Burton have jumped in and showed the fashion world who really knows how to party. This year Supra is doing their 2nd annual FNO event and will be hosting a jumpoff at their flagship store to launch the new Royal Collection with Q-Tip, Nick Catchdubs, CC Sheffield and Cory Kennedy. Get into this party at all costs, its going to be a banger.
Burton continues to roll out the trailers for 13, numero tres features Mark McMorris on the virtues of riding with a crew. 13 drops in huge with a premiere in NYC on September 13. Stay tuned for more info.
There is a good chance that the world will end before Jeremy Jones stops making video parts and you know what? That’s a good thing. Check out the reason he pushes so hard in the second teaser for Burton’s 13.
The official sign that summer won’t last forever this year is the release of the trailer for the new Burton movie 13. With Danny Davis, Mikkel Bang, John Jackson, Mark Sollors, Mikey Rencz, Jussi Oksanen, Terje Haakonsen, Jeremy Jones, Zak Hale, Ethan Deiss, Seppe Smits, and more going HAM all across the globe its sure to be a banger. 13 officially releases on September 13 and will be supported by premieres in Burlington, Boston, Denver, Kelowna, Montreal, New York City, Newport Beach, Salt Lake City, Seattle, and Whistler.
In some huge news for east coast snowboarding, Burton has announced that after 30 years, they are moving the US Open from Vermont to Vail, Colorado. Although Vermont’s old guard and especially Stratton Mountain have got to be seriously bummed, the truth is that the event had no room to grow and was unrealistically reliant on Vermont’s sporadic Spring weather to compete with Dew Tour and X Games. We’ll miss it though.
After Burton was done previewing the 2013 winter line at Milk studios in NYC they connected with TheGoodLife! to throw Apres in May, a rooftop jumpoff complete with bottomless PBR, Akvinta Vodka cocktails including mint chocolate chip shots, Arnold Palmer sno-cones and lime/cucumber Shredders and more gorgeous women than you could shake a stick at. Oh yeah there were snowbaorders there too. See the madness on both WeAreTheGoodLife and Village Slum.
In the latest episode of dose, Tim Brodhagen gets a sneak peek at Burton’s rad 2013 collabo lineup including bangers with Coogi, Pink Floyd, Full Bleed, Redwing, Filson, Grateful Dead, Muppets, Disney’s Toy Story and more. He also chops it up with Kimmy Fasani and Mark McMorris about their personal picks for favorite collaboration as well as their plans for going even bigger next season.
