HUF just released their Holiday 2012 collection and a rad lookbook to go along with it. Check out some of the images by Brian Kelley and featuring Brad Cromer, Josh Matthews, Joey Pepper, Dan Plunkett, and Peter Ramondetta after the jump. To purchase online go here.

Transworld Snowboarding and the Huffman brothers, Lukas and Jesse, have combined creative forces to produce “Snowcraft,” a new web series dedicated to the finer elements of snowboard design and craftsmanship. In the first episode they look at Powderjets, hand-made boards from Vermont as well as Gentemstick, a Japanese mark made for powder. “Snowcraft” also features Mark Carter, Dave Short, and Mads Jonsson.

On October 26, Huf will release the Check Pack, their latest dedication to all things checkered. Five panels? Check. Fitteds? Check. T-Shirts? Check. Pocket tees? Check. Ok, ok you get it. Check out the complete collection after the jump.

As far as collabs go, its hard to get super excited about them anymore, but then Huf goes and links up with High Times and we’re like 12 year old on Christmas Eve. This is what a collabo should be – rare and timeless. Consisting of several hats, tees, hoodies, a pair of hemp Huppers, and of course new Plant Life socks, the Huf x High Times collection is a must have for any true weed smoking skateboarder. Available online and at select Huf retailers. Take a look at the whole collection after the jump.

The rad Huf x Haroshi sculptures have spawned another sick board collab with Real skateboards. This time around its the fire hydrant as the graphic. Good luck finding one of these as they are already sold out on the Huf site. More looks after the jump. Via FreshNgood.

Rob Dyrdek’s sunglass brand IVI is not messing around when it comes to their ambassador team. Joining Dyrdek and Carey Hart is none other than Keith Hufnagel. Nice.

As part of their latest issue, Bitchslap Magazine linked with Danish blog The Meat to shoot a fashion spread in the woods outside of Copenhagen. Peep the rad edit they created featuring Libertine Libertine, Penfield, Norse Projects, Volcom, Stussy, Carhartt, Nike SB, Vans, Huf, Obey, Han Kjøbenhavn, Moscot and Herschel Supply Co.

Huf has dropped the Red White & Blue pack for you to get real patriotic for the 4th of July. This drop consists of the HUF 10K Tee, HUF 10K Volley, HUF Stars Volley, HUF Back 2 Back Snapback, HUF Fuck It Socks, and HUF Plantlife Socks. You can cop it all now online or in-store at DQM on July 3rd.

Even though the weather has been shit, HUF fam Sage Elsesser and Sean Murphy it up NYC for a skate spring break. This edit by Jacob Messex is what they came home with. Via HUF Blog.

Getting sponsored by HUF is no easy feat so the announcement that Josh Matthews has been added to their team is kinda a big deal. How did he do it? Read the complete interview here.