UXEntertainment and Vitamin Water put together a bunch of videos during the X Games featuring 50 Cent. In this one, Fitty and JJ Thomas discuss their favorite X Games tricks, obviously 50 keeps it a bit more gully.

Neff has just dropped the Phillus hat in two colorways, a Pittsburgh-y black and yellow and a Montreal Expo red, white and, blue. Even though he isn’t from either one of those cities, Souljah Boy was rocking the Phillus at his show with 50 last week. Go to the Neff blog for more on that. More pics after the jump.

On October, 1, Phillips de Pury & Company is hosting the first auction of hip-hop jewelry. Pieces owned by the likes of Missy Elliot, 50 Cent and Lil’ John are set to hit the block. A major highlight is John’s record breaking "Crunk is Dead" pendent. 
Ostentatious jewelry is somewhat of a hallmark of mainstream hip-hop culture. The one up-manship, and ultimately craftsmanship that goes into many of the pieces is rather incredible. A question the auction may answer is – Could this become a major collecting category?
The elements are there. Strong provenance and back story. Artistic (if not tasteful) productions. Connection to historic events… there’s even some pieces from Pac and Biggie’s adversarial years in there.
Part of the proceeds will benefit Rush Community Affairs.