If you’ve ever ridden in Burton AK it’s hard to take any other outerwear serious. This commercial for the 2011 line features Terje Haakonsen, Frederick Kalbermatten, Jussi Oksanen, Stephan Maurer, Jeremy Jones, and Natasha Zurek demonstrating why.

Now that The Good Book is out, expect to see a lot of dope shit from Burton. First up is AK. Always ultra-tech, AK has gotten more and more fly over the past three years in particular and now sits at the top of Burton’s style chain as well as its performance portfolio. AK 2010 has just shipped to Burton’s flagship stores in NY, LA, and Chicago. Hit HighSnob for looks at the 3L Continuum, 2L Stagger, 2L Turbine, 2L Jussi Anorak, and the 2L Cyclic jackets.