Arnette has flipped four of their shades into ice blue frames with blue mirror lenses to create the “Ice Pack.’ Consisting of the Fire Drill, Venkman, High Life and Heavy Hitter, the Ice Pack is hitting select Arnette dealers right now. That’s the Fire Drill above, peep the rest after the jump.

Arnette’s Hawaiian surf brigade recently linked up for a serious shred session at The North Shore. Check out Fred Patacchia, Joel Centeio, Mason Ho, Timmy Reyes and Zeke Lau doing what they do best.

Arnette keeps adding to the roster of their growing skate team with the additions of Ryan and Scott Decenzo. Have a look at the edit where Pat Duffy welcomes them to the squad.

Not content with their massive team building efforts on the snow side of things, Arnette announced today that they’ve added Mark Appleyard to their skate team. Bong Bong. Peep the welcome edit above.

Arnette introduces a chunky frame into their lineup this week with the release of the Heavy Hitter. With big lenses and extra wide arms, these are your friend whether you’re floating between sets or just stuck in traffic hopin one side of your face doesn’t burn off. The Heavy Hitter comes in a bunch of rad colorways including the translucent ice blue above as well as with polarized lenses on some models. See the rest after the jump and if you want a free pair, hit up Arnette’s Facebook page for a chance.

We had the first look at Arnette’s new Mercenary and Series 3 goggles back in January, now we bring you a new colorway for each model. Above is the Series 3 in a Mint/Grey/Mocha with Chrome lens while after the jump we have the Mercenary in Tangerine Hard Candy Shadow with Chrome. The color names alone make these rad!

Arnette just announced the addition of Hawaiian ripper Mason Ho to their surf team and released this welcome edit to get things started. The progeny of brothers Michael and Derek Ho, it’s no surprise that Mason can charge monster swells with the best in the world.

Arnette continues to stock their deck heavily, this week announcing the addition of six rippers to their national squad. Now Devun Walsh, Zac Marben, Dustin Craven and Sage Kotsenburg will have to contend with the likes of Nick Visconti, Johnny Lazz, Niko Cioffi, Tim Eddy, Alek Ostreng and Alex Tank, who are going to be swoooping in hard next season. Check out their welcome edit above.

Arnette is charging hard into the goggle space with two new models set to unveil at SIA in Denver this week. The Series 3 (above) and the Mercenary after the jump are supported by Arnette’s rad new snow team Devun Walsh, Dustin Craven, Seth Marben, and Sage Kotsenburg. They are also throwing down with Del tha Funky Homosapien for a party in Denver on Thursday night. Full info after the jump.

To blast off 2011 Arnette just dropped this edit announcing their new shred team of Devun Walsh, Zac Marben, Dustin Craven and Sage Kotsenburg. Arnette’s first two new goggle models for 2011, the Series 3 and Mercenary drop at SIA. We’ll have them for you from the show.