Darrell Mathes slid through NYC recently to host a double premiere for Videograss with Vans and WeSC and took some time out to talk about the Videograss movement with Tim Brodhagen. Catch up with one of snowboarding’s smoothest operators on the latest dose. Then head to Network A’s Facebook for a chance to get a free pair of Vans Hi-Standard boots and a WeSC Jakobi Plus jacket.

WeSC just dropped in to the heart of shred country heavy with the opening of their new flagship store in Aspen, Colorado. With shredders Darrell Mathes and Doran Laybourn leading the charge the WeSC crew turned Cougarville into SoHo, first with a cheese plate and champagne soaked in-store and Videograss premiere, and then with Icelandic electro rockers and fellow WeActivists Steed Lord turning it out at the after party. Radcollector’s got the exclusive first look at the video. Stay tuned for our sick WeSC giveaway coming soon!

Masa, the collaborative neck gator brand from Chris Prosser and Darrell Mathes has dropped their first batch of styles. Ranging from simple solids to plaid and camo, and made from 100% face-friendly fleece, each gator comes with it’s own Crown Royal-style drawstring bag, handy for toting all sorts of other inebriants. Ask your local shop to get these if they don’t got ‘em already. A look at all the colors after the jump.

In more news from the Mormon state, Bonfire and Salomon have announced that they will be jointly presenting the much anticipated premiere of Darrell Mathes‘ opus Videograss. On October 3rd at 7pm the new wave of shred cinema will go live at the University of Utah’s Fine Arts Auditorium. Shit’s free and every rider in the flick is gonna be there so you know it’s gonna be epic. Full info after the jump.

Speaking of Darrell Mathes and his new company Masa…Masa was conceived last year by Darrell’s lifelong homie Chris Prosser of Atmosphere who had a moment of enlightenment while listening to Wu tang’s “Protect Ya Neck.” He realized that even though some companies were making them, there wasn’t a dedicated brand making “sick ass” neck gaiters. One call to Darrell and it was a done deal. Not even out the box yet, the Masa team consists of Andreas Wiig, Justin Bennee, Kyle Clancy, Doran Laybourn, and Nima Jalali, in addition to Mathes. Expect some product peeks very soon.

ESPN Action has a sick new interview up with Darrell Mathes. Portland, Oregon’s smoothest pimp on snow is a WeActivist and the co-founder of Masa, a new neck gaiter brand slated to launch this season. He is also the man behind the most anticipated shred flick of the season: VideoGrass. Read the whole thing here and be sure to peep the exclusive VideoGrass outtakes.