Pat Moore stopped by the Shut shop in NYC today to show off his new pro model goggles with Electric. Featuring an ultra-wide lens and a super sick Live Free or Die strap, Pat’s gonna be reppin his Granite State extra hard next season. A look at Pat rocking them from columnist Michael Cohen after the jump.

Continuing the rollout of dope products helping to clean the oceans, Electric has released their contribution to the project BLUE campaign. Proceeds from both the Meter (pictured) and the G.Six will go to “coastline protection initiatives worldwide.” If you need new glasses, it’s hard to argue against buying these. Check out the G.Six after the jump.

We’ve been telling you about the different aspects of project BLUE, the surf industry initiative to donate money from the sales of special product to the Surfrider Foundation. In addition to their other efforts, project BLUE has launched a contest asking people to take a picture of themselves in front of a shop that carries brands that are a part of project BLUE (Billabong, DAKINE, Electric, Famous Wax, Nixon, O’Neill and Reef) and then a second picture inside the store next to project BLUE merch. If your pic is chosen you win some project BLUE gear and get to ride a high horse about how you’re so much more pro-enviro than your friends. Easy enough eh? Send entries to contest@betruetoblue.com. For more contest info go here. Contest runs until June 9 so gets to snappin.

On a more tranquil side of the spectrum a consortium of seven leading surf brands have combined to form project BLUE, a special line of co-branded goods, the sale of which goes to the non-profit Surfrider Foundation. The participating brands are Billabong, DAKINE, Electric, Famous Wax, Nixon, O’Neill and Reef.

We have a couple of pieces from Billabong and O’Neill to show you here. The Billabong Supersonic boardshorts are made from the company’s proprietary Eco-Supreme Suede material, made from recycled plastic bottles. According to the company more than three million plastic bottles have been diverted from landfills to become Billabong boardshorts in the last three years. The O’Neill Atmosphere hoodie and tee are made from organic cotton and printed using soy based inks. Take a look after the jump.