Huf and premium sunglass brand IVI have collaborated on 2 limited edition colorways of Keith Hufnagel’s signature frame, The Standard. Both colorways feature the HUF logo on one temple and the IVI logo on the other and have released today in limited quantities.

Getting a redneck tan is the fuckin worst. First because you look like an asshole and second because everyone wants to slap the shit out of your neck and that hurts. Bad. There’s an easy solution, though, sport a bucket hat from Huf. They keep your neck from getting burnt and give you that urban safari/ Fear & Loathing look all at once. Check out two more options after the jump.

This weekend is every stoners favorite holiday and the crew at Huf have teamed up with none other than Snoop Dogg to provide all you weed heads with a proper 420 kit. We don’t want to spoil the surprise of what the kit consists of but we will tell you that you wont be disappointed. Look for it to drop on 04.20.13 at the HUF online store .

In conjunction with the release of HUF team rider Joey Pepper’s new Pepper Pro, HUF released a re-edit of Joey’s 2012 footage. Check the remix of Joey hitting spots all over NYC. Enjoy.

Dying to express your love for marijuana this weekend but stuck without anything appropriate for Easter? You’re in luck, cause Huf has just dropped the Plantlife socks in an Easter Sunday approved pastel pack. Get em now at Huf.

Streetwear heavyweights Huf and Black Scale have released this limited edition t-shirt for Black Scale’s 5th anniversary and just in time for spring. The weed-print all over tye dye is definitely more in line with Huf’s aesthetic than Black Scale’s but makes for a rad tee regardless. Grab one now here.

Just in time for all the boozing and parading for this Sunday’s St Patrick’s Day, Huf has dropped their commemorative socks for St. Patty’s 2013. Now even if you end up stripped down to almost nothing, you’ll still be reppin that Irish pride. Get them here. More looks after the jump.

Huf has dropped its second delivery of footwear for Spring 2013 with the “Genuine/Fuck It” shoe being the stand out item. Aside from the American flag-”Fuck It” all over print the shoe sports a vulcanized rubber sole with heel bumper logo, printed canvas upper, woven flag label on side, breathable mesh interior lining and a unique tongue system allowing conversion between low-top and slip-on. These kicks are ‘Merica as fuck. Cop a pair at the Huf online store.

HUF just dropped their lookbook for Spring 2013 and its a banger. Shot by Brian Kelley in New York City with Rob Gonyon, Emilio Cuilan, Ritchard Swain, and Phil Rodriguez, the collection consists of pure dirtbag staples from kicks to camo to wallets to hats. Get a full look after the jump.

Huf is proud to present The Pepper Pro. In this edit Joey Pepper explains how he linked up Keith Hufnagel and what went into the design of the shoe.