HUF has a new smooth edit up from a weekend trip to Tampa. Featuring Nate Broussard, Brad Cromer, Johan Stuckey, and Christian Willis cruising around.

HUF just dropped a new footwear commercial featuring featuring Johan Stuckey and shot & cut by Martin Reigel. New collection is at HUF flagships now.

Huf comes through with another rad board series with Legs Up, a pin-up style tribute to gams. Gams are what they used to call legs back in the day. Available in yellow, red, blue, and natural here.

It’s so worth it on so many levels to peep this interview with Dennis McGrath on his recent collabo with Huf. Sometimes shit that feels genius just is. Via Laura Austin.

You’ve no doubt been seeing Native shoes all over the place recently. The reason why is that they are the truth. With super shred slash rock star Trouble Andrew as one of the principals, you know they were made with our lifestyle in mind, and its such a great fuck you to Crocs wearers worldwide. They hit today at Huf at 516 Hayes Street in San Francisco.

Huf has joined forces with Stones Throw artist Mayer Hawthorne for a collabo pack of a t-shirt + Heart-Shaped USB with Hawthorne’s rendition of Tony Bennet’s classic “I Left My Heart In San Francisco” pre-loaded onto each USB. Peep the video reppin the Bay area above, and looks at the shirt/USB here.

Huf stores in San Francisco and Los Angeles have just received a shipment of the super rad bible of modern Euro-skate, Cliche Resume. Written by Mackenzie Eisenhour and filled with over 320 pages of legendary material from Mike O’Meally, Oliver Barton, Olivier Chassignole, Alexis Zavialoff, Benjamin, Deberdt, Fred Mortagne and more, this is a purist’s must-have. Another look as well as Huf location info after the jump.

Just a quick reminder that the ill new Patta x Huff collabo drops today at Huf and Patta locations so if you are in the bay, LA, or Amsterdam, not only are you probably high as hell right now, you can get fresh for New Year’s Eve with this exclusive pack. Peep the whole thing on HighSnobiety.

Huf has just gotten Justin Brock’s fresh new pro deck from Real. These limited edition joints with matching foam #1’s are definitely not going to be around for long. Peep the purple color way they got at Stratosphere in Hotlanta. Sick. A look at the alternate graphic after the jump.

You can never have enough HUF. Here’s a rad behind the scenes video from their Fall 2009 lookbook, courtesy of HighSnobiety. You’ve got Huf, Hanni El Khatib, Mic-E Reyes, Ari Marcopoulos and his kid, Justin Brock and Jake Donnelly all captured on film by Martin Reigel for you to enjoy.