Nowamean has dropped their third volume, SNOWJOB, a video dedicated to pure snowboarding. Peep Jake Olson Elm and Louif Paradis rip rails, trannies, and kickers just for the stoke of it. Hit the jump for full rider and sponsor list.

KR3W mobbed Big Bear this past weekend for their end of the season collabo demo with Ashbury. Jed Anderson and Jake Olson-Elm pretty much ran things. That’s Jake up above with the 180 off the wall and Jed after the jump with the 3 on, 180 off the rail.

KR3W continues to push their product diversity with the launch of All Weather Denim for snowboarding. Peep rising star Jake Olson-Elm in this viral teaser for what is sure to be next season’s shred necessity. KR3W All Weather Denim drops next fall.

Oh snap! KR3W just dropped a snow team on us, and no half-steppin snow team at that. Starting today, Jon Kooley, Jordan Mendenhall, Nima Jalali, Will Tuddenham, Jake Olson-Elm, Nick Dirks, and Jed Anderson form one the baddest crew’s on the hill. Roll clip.