This is crazy. The TV show Lost has taken viral marketing to a whole nother level with this KR3W collabo tee. Through an elaborate scavenger hunt leading die hard fanatics of the show to attempt to discover the web location where they can buy one of 16 limited edition art prints, this KR3W tee was placed at Rusty’s Discount Pet Center in Studio City, California with the website IAmTryingToBuySomeJerkyAndASlushy.com printed on the inside neckline. The first fan to get to that site and purchase the “Ken Taylor for The Smoke Monster” gets an additional surprise. What up with the shirt? It’s a re-interpretation of a teevthat the character Hurley wore on the 5th season. That is deep! More looks after the jump.
