To usher in its 2012 Fall collection, LRG has dropped this rad edit called “Life Colors”. The video highlights creative minds who pay the rent by pursuing their passions whether it be sports, music or art. Check it out an look for the line to drop in the near future.

LRG is proud to welcome Trent McClung to the familia. This kid is the truth, get a look at his sick welcome edit above.

It seems crazy that the Beat Junkies are already 20 years in the game but not surprising that the ground breaking DJ and beat making crew are being honored by LRG with a micro collection for their 20th anniversary. LRG has also produced a short form documentary For The Record, digging into the Beat Junkies impressive history. A look at the collection after the jump.

LRG has a new commercial up featuring Billy Marks doing what he does. If you don’t know what this watch the damn video.

Billy Marks, Tom Asta, Chico Brenes, Rodrigo TX, Felipe Gustavo, and Tommy Sandoval keep it juicy while skating some of Florida’s skateparks in this edit from LRG.

LRG continues their support of the arts with this rad video featuring LRG sponsored artists Pose, Vizie, and Steel getting up in Bangkok with the locals.

LRG has linked with Bank Shot productions and DJ Nick Castle for this rad stop motion video featuring actual food spitting food references from the likes of Biggie Smalls, Guru, Raekwon, Q-Tip, Action Bronson, Method Man and more. Enjoy.

Showing yet another side of their brand diversity, LRG is sponsoring the “Two of a Kind” photo show at Klughaus Gallery in NYC later this month. From April 21 to May 13, New Zealanders Tom Gould and Anna Delany will show their photographs inspired from the streets of New York. Check out the beautifully shot video above and hit the jump for full details.

LRG has linked with Chicago artist Pose to release the “Fuck the Buff” pack, a t-shirt and hoodie protesting the city’s anti graffiti efforts. This pack is only available in limited quantities, peep some more views after the jump.

LRG has assembled a wild crew to showcase their new Summer 2012 apparel. Peep this rad edit featuring The Workaholics, The Cool Kids, and Tommy Sandoval beasting at the pool.