If you aren’t locked into the SoCal scene you may very well not know who JJ Wessells is. Hence the service provided by this short film about the man, the myth, and the legend. Enjoy and check out JJ’s Matix collection here.

We’re still waiting for the real good weather to hit NYC but it looks like Matix is in a summer mood already with the release of their summer 2013 catalog. Shit, if we lived in Cali, we would be too. Check out some more highlights from the collection after the jump and go here to get fresh.

Ever see those grimier hipsters who refuse to use a proper boardshort to go into the water, preferring instead to rock twill shorts or cutoff jeans knowing damn well they’re going to be wet and stinking the rest of the day? Yeah you know who we’re talking about. Well this year, Matix has used sublimated printing to virtually clone a pair of cutoff Dickies 874 pants into a bona fide lightweight surf trunk that should be on a required gift list for every single one of those dudes. Check out some more looks after the jump.

Matix Clothing takes a glimpse into the history of Daewon Song, growing up in the South Bay, his early skate influences, and starting Matix Clothing with the Dunlap brothers and Tim Gavin. Sit back and get a lesson from one of the illest skaters of all time.

Active had a chill session at their park in honor of the new Matix x Krooked collection. Check out Mike Anderson, Daewon Song, Marc Johnson & Auby Taylor rip the Active park.

Krooked and Matix have collaborated on a new clothing collection. Here is a promo clip of Mike Anderson rocking the gear and cruising through Dubai.

Of course the product offering from the RAW for Matix Capital Collection is rad, that goes without saying. What’s even radder is the thought provoking and truth wrought essay written by Steve Costello and Kevin Susienka to accompany the release. It begins in part:

Americans today are a bunch of babies. They bitch about everything and offer no solutions to the problems they are so quick to point out. Our ancestors, as we know it, did not have this mentality toward being an American. They were willing and able to do their jobs, provide for the members of their families and volunteer their lives for their country. They respected the freedom that they were granted by our forefathers’ hard work. They did not have excuses and they weren’t willing to accept mediocrity. They did it themselves no matter what the cost, and they stuck to their guns.

Read the complete piece here.

Matix has updated its Mannysac or as we like to call it, the adult utility belt. The new version features six beverage holders with party neon signs prints on each, perfect for putting down some cold ones while on the move. Available at the Matix online store.

DVS & Matix teamed up for a tour through the midwest featuring Luis Tolentino, Kenny Hoyle, Kerry Getz, Mike Anderson, Marty Murawski, Daniel Castillo, Jeron Wilson, Nick Garcia, Tommy Fynn, Tony Karr, Jon Nguyen, Dillon Aguilar and Zack Wallin.

After CPH Pro 2010, the Matix team made there way to Germany for a little tour. Featuring Marty Murawski, Danny Brady, JB Gillet, Flo Mirtain, Ricardo Paterno, and Laif Draasch.