Considering all of Europe was at war only 60 years ago, and North Korea is threatening to bomb the whole world right now, it definitely seems a little crazy that Rip Curl went with a “World War” theme for their “Alive and Kickin” European contest series. But it looks like a rad contest and shit, crazier marketing campaigns have been hatched so fuck it. The “Alive and Kickin” tour still has some stops left and ends at Avioraz, France on April 14, hit the jump for full details.

Monster Energy has welcomed Trevor “Trouble” Andrew to its roster of musicians. Trouble will be making appearances at Monster Energy events while working on his third album and mixtape, as well as getting ready to head out on the Slumerican Tour with Yelawolf in September. Via Transworld Snowboarding.

Monster has just dropped a super rad short featuring Shane O’Neill and his philosophy of “Endless Progression.” One of the most technical yet unassuming dudes in the game, the breathtaking RED cam shots interspersed with Nugget’s unreal humility in the interview show why he is truly the epitome of a skateboarder. Watch and learn.

Part two of The Show from Monster Energy is now live. The finals of the Mogul Mash goes down and the Trouble Gang & friends get it going in a high stakes pool game.

Monster Energy held a new event this year called The Show at the Telus World Ski and Snowboard Festival in Whistler, Canada. The concept behind the event is simple, big air, big nights, and good times. In episode one you’ll get a look at the first 48 hours of The Show, with Danny, the Dingo, Dustin Craven, Iikka Backstrom, Mikey Rencz, Mark Sollors, Trouble Gang, Mat the Alien, Craig Wetehrby and many more.

In a move that can only be defined as totally bullshit or totally batshit crazy, Rob Dyrdek has tattooed the Monster Energy logo on his entire back. Check it out as artist Jun Cha hooks him up with some serious brand dedication. If it’s real, they must have wrote him one hell of a check.

Yep, it’s true, Ken Block has a new whip. Behold the Monster Energy World Rally Team 2010 Ford Fiesta that Mr Block will no doubt be hucking and jiving all over the interwebz for the next year. Say what you want about Ford, the shit is pretty rad. Some still shots after the jump.