According to TMZ, Mountain Dew has dropped Lil Wayne from their global marketing campaign after taking offense at a line mentioning Emmet Till. How white people coule take money away from a black person for making a reference to an incident in which white people murdered an innocent black person is so far beyond comprehension that thinking about it might make your head explode. We’re going to have to side with LilTunechi on this one.
Last month we linked up with the crew from The Crosby Press and left frigid NYC for some sunshine out in California to get a behind the scenes look at Mountain Dew’s ad campaign for its new breakfast energy drink, Kickstart. With the skate team on hand we spoke to Paul Rodriguez, Theotis Beasley, Keelan Dadd, and new team rider Nick Tucker about being on the Dew squad. Check out what went down on our mission from Glendale to Venice. Filmed and edited by Leighton Pope.
Next up in our coverage from the Mountain Dew lounge at Agenda NYC is a quick chat with Nigel Sylvester. In this interview Nigel talks about his plans for 2013 and drops some info about his forthcoming bike company.
Diamond Supply Co always has one of the strongest showings at Agenda and this year was no different. In this edit Nick Tershay joins Brad Clarke in the Radcollector Lounge and explains the origins of the Mac Miller x Moutan Dew collabs as well as how the brand started.
Next up to stop by the Mountain Dew/Radcollector Lounge at Agenda NYC is Mark Nardelli from 5Boro. Our editor Brad Clarke chops it up with Nardelli who gives us a look at 5Boro’s upcoming “Corner Store” series.
Last week we partnered with Mountain Dew to host a media lounge at Agenda NYC 2013. With it being the 10th anniversary of the tradeshow we invited some of our homies to the lounge to talk about their brands, new projects, and the importance of having a presence at the Agenda Tradeshow. Our editor Brad Clarke held down the interviews and first up was Mega from Blackscale. Check out what he had to say and stay tuned for more interviews from Agenda.
In the Spring of this year Danny teamed up with Mountain Dew and Burton to build a one-of-a-kind pipe / park hybrid like nothing we’ve ever seen before. Snow Park Technologies crafted the pipe and topped it off with a channel, wall ride, volcano, C boxes, and rails built in. Built in Northstar this past May, Danny opened up the pipe to nine friends including Jack Mitrani, Kevin Pearce, Terje Haakonsen, Mikkel Bang, Mark McMorris, Christian Haller, Pat Moore, and Austen Sweetin for a day of shredding and grilling.
As if New York City didn’t have enough problems, Mayor Bloomberg has caused another with his quest to outlaw soda in quantities bigger than 16 ounces. While its certainly an example of misguided politics, it has created a lane for soda marketers to have some fun. Just in time for the vote on the soda ban this Thursday, September 13, Mountain Dew and the New York Art Department have joined forces for an outdoor campaign entitled “PROHIBITION: NEW YORK CITY” and are asking people to Instagram it tagged #dewyorkcity. Check out some more of the campaign locations after the jump.
It’s inarguable that Lil Wayne’s foray into skate is fascinating on many levels, here’s to hoping that his new 10 part web series isn’t just one long Mountain Dew commercial.
Is there any way Mountain Dew can lose with this team: Paul Rodriguez, Theotis Beasley, Keelan Dadd, Boo Johnson, Justin Schulte, Cody Davis, Carlos Zarazua, Tulio De Oliveira, and Mike Franklin? The answer is no. The evidence is above.
