Neff continues to blow up in huge proportions. Check out this ad Sony Vaio made starring Shaun Neff that is running as the top video on YouTube right now. This shit is big time. Dope concept, dope execution and dope cameos from Louie Vito, Chanelle Sladics, Steve Aoki and more.

Everyone loves to hate on New Jersey but whatevs, you can’t argue that Mountain Creek has pushed to become one of the top park and pipe mountains in the country. This weekend they are opening their new 22 foot pipe with Atmosphere and Masa and today they announced the release of the Jersey Pride beanie collabo with Neff. Only 300 beanies are available onsite at the Creek or online here. More info on Saturday’s pipe event after the jump.

The most cross-over appeal having brand in shred is at it again, today releasing this sneak peek video of their photoshoot for their Fall/Winter 2010/11 catalog. While it seems like a lot of brands are retreating into earth tones for next fall, its good to see that Neff is keeping it real with smoke, lazers and bright colors a’plenty.

We brought you the video teaser for the upcoming Neff x Snopp Dogg collabo collection the other day, now check out a few of the pieces. This is Chip Neff rocking the Snoop fitted and facemask at the SIA tradeshow. This is a winning collab for sure. More looks after the jump.

The older Snoop gets, the radder he gets. Who else could put the Neff in Nephew? Stay tuned for a full collaborative line from the Doggfather and the Neff Brothers coming soon. Fo shizzle!

Rad Collector got a super sneak preview of the upcoming DC x Neff snowboard on the hill in Utah today. DC supershred Torstein Horgmo was rocking the 2011 deck at Park City. Cue the Miami Vice theme song.

Neff continues to roll out high profile collabs with the second installment of their Tampa Am podium caps. This weekend, the top three finishers in street, vert, and best trick will be laced with a one of a kind fitted commemorating their victory. Non-winners need not be too bummed, there’s a generic version too. More looks after the jump.

The latest innovation from brothers Neff are these knitted headphones. Makes sense right? How many times have you tried to cram your headphones under a beanie because it was too cold? And for shredding, these are obviously perfect. Grandma would be proud. More color ways after the jump.

Neff has another big music collabo with this Snoop Dogg “Malice in Wonderland” tour hat. Only 200 have been made and are exclusively available during the tour’s run. Go here for dates and show info. More looks after the jump.

This is just ridiculous. But what is most funny is that homey keeps his stacks in a Supra shoebox. Plus we already know he loves Neff. Who’s gonna hit this dude up for a collabo first? Thanks to Ash.