Primitive recently premiered their latest video “Pain is Beauty” over the weekend at The Berrics. With sections from Justin Schulte, Paul Rodriquez, Torrey Pudwill, Jereme Rogers, Shmatty Chaffin, Sammy Baptista, Nate Principato, Terrel Robinson, Lamont Holt, Carlos Vega, Addie Friday, Nick Tucker and more you know it was banger. If you missed out on the screening don’t fret because we have the full video for you to enjoy.

Holiday 2012 is done, but Primitive still has some presents left over including four deck graphics from their holiday collection. Primitive muse Ashley Skye is above, check out two versions of their neon script and their “Big Smoke” grpahic after the jump. Get them here.

In another dope release for today, Nike has officially announced the new Lunar Rod collabo with Primitive. The shoe, which is a mash of the P-Rod VI and Lunar Braata, co-opts the Air Max 1 “Safari” colorway and will be available in limited quantities at Primitive very soon.

Primitive has teamed up with Vans for an exclusive Cable Knit Half Cab. The shoe is constructed mainly of rich pig suede, with cable knit detailing along the collar and tongue. A gunmetal plaque replaces the usual woven label, adding an even more premium appeal. Matching cable knit beanie & black laces included with each pair. Get a closer look at the shoes after the jump.

Primitive is getting flossy with it just in time for the hollerdaze with the release of two new snapbacks created for total lockup with with Jordan 11 Concord’s or Space Jam’s. Only 200 of each were made so you better get on these quick. More looks after the jump.

T-Puds has been down with DVS & the founders of Primitive since day one, so It only makes sense for all parties to work together on a special project. This limited edition shoe collab drops Friday, November 18th at Primitive.

Follow Primitive team rider Nate Principato as he shows off the Fall ‘11 collection in style. Nate chefs it up for a family style meal with friends then it’s time to skate. Just another day at the office.

Primitive has a sick clip of team rider Carlos Zarazua beasting. You’re going to want to watch this a couple times.

Primitive has just dropped looks at their banger snapback lineup for Fall 2011. The “BLVD,” “Cups,” and classic “P” all feature an additional “Primitive” hit under the visor. Take a closer look after the jump.

If you are LA tomorrow you’re in for a treat. Primitive is throwing a demo of mini Street League proportions with P-Rod, T Puds, Chaz Ortiz, Shane “Nugget” O’Neill and more all getting down at Skatelab in Simi Valley. Shit is going to be off the hook. Peep all the info after the jump.