This one needs almost no explanation. Sit back and see what it’s like to take a run at the Burton US Open through Shaun White’s eyes, via his GoPro. Enjoy.

If you missed it, last night Shaun White won his fifth consecutive Super Pipe Gold Medal and pulled a perfect score of 100 in his victory lap at the Winter X Games. Yes, his victory lap. Starting off the run with a towering 18-ft backside air, White stuck a frontside double cork 1080, a Cab double cork 1080, a frontside stalefish 540, a double McTwist 1260, and his signature frontside double cork 1260. Peep the video above to see for yourself.

Obviously no one is checking for Shaun White 4 Target for any real flavors but you’d be surprised to see that their $35 kicks are pretty fucking decent. Designed by Jesse White to be skated in, the Bowery in particular is good to go. More looks after the jump.

Big ups to whoever sold this idea through to Stride corporate because this commercial is fucking rad. You can’t even front on Shaun White as the getaway driver. Look for it on TV. Via Hufsf Blog.

We are not really sure how a video of Shaun White riding shotgun with pro rally driver David Higgins is supposed to sell tires, or snowboards or anything but hey it must makes sense for someone. We’ll let you be the judge.

Looky who showed up in the new Black Keys video for “Howlin For You.” Shaun mf’in White. Is there anything this kid can’t do?

As if timed perfectly with his latest route at Winter X, Oakley previewed Shaun White’s new 18k gold Frogskins at SIA in Denver this weekend. It’s obviously going to take a certain type of person to pull these off, so there’s a slightly dialed down version in black with gold accents as well. Looks at both after the jump.

After the rather blatant tease earlier this week, we can now confirm that Shaun White has signed a major deal with BFGoodrich tires. White will essentially be the company’s face for it’s “Consumer Experience” program and has rolled out a giant multimedia campaign called “The Upgrade,” anchored here. Considering the central theme of the campaign is how to use your tires to become a better driver, it looks like crashing that Lambo is one of the smartest moves S Dub has made yet.

In the WTF category, we received a cryptic email today from BFGoodrich tires announcing an announcement they plan to make this Thursday. From the look of it, Ken Block is gonna have some long haired Gymkhana competition. Another look after the jump.

Shaun White has cemented himself as snowboarding royalty and now he’s trying to take over the skate world via his new video game with UbiSoft, Shaun White Skateboarding. The central component diversifying it from EA Skate seems to be customization, with almost all aspects of the terrain being tweakable. Wonder why there’s not a glimpse of S Dub in the trailer though.