
As a follow up to last year’s Video of the Year Forever, Special Blend, Forum, and Foursquare have put all their cumulative star power behind F’It. In lieu of a trailer, they’ve released the following 7 tenets of F’It:
1. It’s overcast and didn’t snow as much as the forecast promised? F’ It. Wake up at 5am and sit in the clouds.
2. Just got broken off? F’ It. Send in the Youngbloods.
3. The cops shut you down after you set up the zone and were about to drop? F’ It. Go back at 3am.
4. The Canadian Border banned you from entering while it’s dumping in Whistler? F’ It. Pay a lawyer as much as it costs to fix it.
5. Your snowmobile just blew up in the alpine? F’ It. Light up the credit card on rental charges until it’s fixed.
6. You just flew across the country and the three feet of snow that was in the city melted overnight? F’ It. Pack up and drive all night to the next zone.
7. Sprained ankle? Broken back? Fractured foot? Blown shoulder? Concussion? Broken ribs? Sprained pelvis? Shattered heel? F’ It. Injuries happen … keep going.
F’It is set to drop Fall 2010.