Coca-Cola has tapped into the skate world as part of the campaign for its new “Burn” energy drink. Peep the edit featuring Steve Berra, Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and Shut am Luis Tolentino as they catch fire in the streets of Mexico City.

In a groundbreaking move for the skateboard industry, the day Wednesday has been given it’s own pro model by DVS. OK, it’s actually a collaborative version of the Berra 3 between Steve Berra, Giovanni Reda, and DVS to celebrate Reda’s show “Wednesday’s With Reda” on The Berrics, but it’s super rad that it just says Wednesdays on the side. Hump day will never be the same. To launch the shoe KCDC is having a coffee and cannolis party on Saturday March 20th. Full details after the jump.

Mike Blabac dipped back to LA to release his book and shoe in LA on Friday. Legends were all around: Lance Mountain, Danny Way, Rob Dyrdek, Steve Berra, Jason Ellis, Atiba Jefferson and more came through the DC store on Melrose to pay homage to a dude that has immortalized many of them with his lens. Check out some pics after the jump. To get the book go here.