In a groundbreaking move for the skateboard industry, the day Wednesday has been given it’s own pro model by DVS. OK, it’s actually a collaborative version of the Berra 3 between Steve Berra, Giovanni Reda, and DVS to celebrate Reda’s show “Wednesday’s With Reda” on The Berrics, but it’s super rad that it just says Wednesdays on the side. Hump day will never be the same. To launch the shoe KCDC is having a coffee and cannolis party on Saturday March 20th. Full details after the jump.

The anticipated Berrics x WeSC Bongo’s have finally arrived at the Berrics Canteen. Featuring the Berrics logo and a contrasting red cord, the headphones are part of the WeSC 2010 Activist Headphone Capsule Collection. Another look after the jump.

The Berrics Canteen has just gotten a nice re-up from SB, possibly having something to do with the fact that they share a common employee. Go here for new P-Rods, Janoski’s, and Skate Mental joints as well as Bruins, Blazers, Dunks, and more.

What would happen if you took JP Walker, Simon Chamberlain, Cris Bradshaw, Joe Sexton, Johnny Miller, Scott Stevens, Chris Grenier, Ben Bilocq, Nima Jalali, and Chris Beresford and gave them their own private park at Bear Mountain. You’d have the Bearics. Go here for more.

We told you about the dope new partnership between The Berrics and Agenda Tradeshow, well they’ve just released the logo representing the partnership. The Berrics Agenda debuts on January 8th in Huntington Beach.

A bunch of news out of The Berrics today. First of all it’s their 2nd birthday today, which seems insane considering they are the biggest online force in skateboarding in the world. That didn’t take very long, damn. The second major thing is the announcement that The Berrics have forged a particularly unique partnership with Agenda Tradeshow. It what has to be seen as the death knell for ASR, Agenda and The Berrics are opening up an entire new section dedicated to skateboarding. In a super rad twist, they are taking it a step further and using this new partnership to allign with The Berrics already aggressive mom and pop shop branding program, Berrics Unified, by funding trips to Agenda for 61 Berrics Unified retailers. That is dedication to real skateboarding and should be a major force in combatting the corporate homogenization of the sport and culture. RadCollector will be on-site at The Berrics Agenda so stay tuned for way more on that. Agenda goes down on January 8 and 9 in Huntington Beach, California.

The Berrics and Diamond have linked up on this limited edition PJ Ladd tee. The Canteen will have only 150 shirts, which come with a Diamond x Ladd hardware set. Word to Beantown. Via CtotheJL.

The Berrics has just dropped a hot new tee into the Canteen, the “Shoot All Skaters.” This instant classic comes in black, white, red, grey, and yellow and will set you back 25 bones. “Shoot All Skaters” starts shipping on June 17 but you can get your pre order on here. Via CtotheJL.

It’s a shame. Yes, I have to admit: Ben Fisher wasn’t on my map until now. Until now! He’s the latest recruit at the Berrics and I’m amazed by the skills and style of this Long Beach ripper. The comment I’ve read on some page: “This kid makes the future look brighter!!!” Nuff said.

Eric Koston just did a First Try Fridays segment with Wieger Van Wageningen and stoked the flames of the debate as to his new shoe sponsor by wearing bags over his kicks. Sneaky, sneaky! Who sponsors Wieger though? Hmmm. Via Ferrari Murakami.