Union Binding Company is proud to announce the addition of The Art Of Flight mastermind and 2012 Snowboarder Magazine Rider of the Year Travis Rice to the Union Binding team. Look for big things to come out of this union.

Union Binding Company has teamed up with iconic American beer label Pabst Blue Ribbon, for a super limited run of co-branded bindings that will quench your thirst while ripping up the slopes this winter. Based on the Contact chassis, the PBR binding features the all-new Team high back, 3D Multi-Layer tapered straps, and a lifetime base plate warranty. Hit the jump for more looks.