In one of the doper stories to come out of SIA this year, pro riders JP Solberg, Romain DeMarchi and David Carrier-Porcheron have started a new snowboard company called Yes. All three had been lifetime Burton riders until some team shakeups went down this past season. Not content to jump back into the sponsor game, the three decided to pool their cumulative expertise and notoriety and create what JP Solberg says will be a “pure snowboard company.” Launching from a booth with only super limited product and zero hype, Yes has already started to place orders with some of the top snowboard shops in the world. In an interesting twist on their minimalist philosophy, Yes screenprinted their catalog on the inside of their promo tees. Stay tuned for an in depth look at a brand that will surely be making some noise in the next couple seasons. Check out a couple more looks at Yes after the jump.
